Technology & Tools Business Director, Global Solutions

Booking.com, Technology & Tooling Business Direcot, Global Solutions

About WPP Media

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Role Summary and Impact

The Booking.com account are seeking a Tooling and Technology Director. This role is a critical leadership role within the Global Solutions team, responsible for driving the strategic vision, implementation, and optimization of all technology, tools, and analytics initiatives. This role serves as the central point of contact for all things tech-related, ensuring the team has access to the best-in-class resources and data-driven insights needed to deliver exceptional results for our global clients. The Director will be the primary liaison and project manager for integrating WPP Open and Choreograph (specifically Project Rubik, the campaign data stack) into the Global Solutions workflow. This position requires a deep understanding of marketing technology, data analytics, project management, and the ability to effectively communicate and train diverse teams on new tools and processes.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Technology Leadership & Strategy:

• Develop and execute a comprehensive technology roadmap aligned with the Global Solutions team's strategic objectives and the broader WPP technology vision.
• Identify, evaluate, and recommend new and emerging technologies to enhance the team's capabilities and drive innovation.
• Stay abreast of industry trends and best practices in marketing technology, data analytics, and campaign management.
• Champion a data-driven culture within the Global Solutions team, promoting the use of analytics to inform decision-making.

WPP Open & Choreograph Integration (ie Project Rubik):

• Serve as the primary project manager for the integration of WPP Open and Choreograph (Project Rubik) into the Global Solutions team's workflow.
• Collaborate with WPP Open and Choreograph teams to ensure seamless data flow and optimal utilization of the platform's capabilities.
• Develop and implement training programs to educate the Global Solutions team on the features and benefits of WPP Open and Choreograph.
• Troubleshoot issues and provide ongoing support to the team regarding WPP Open and Choreograph.

Tooling & Analytics Management:

• Oversee the selection, implementation, and management of all marketing technology tools used by the Global Solutions team.
• Ensure data integrity and accuracy across all platforms.
• Develop and maintain documentation for all tools and processes.
• Work with the analytics team to develop and deliver insightful reports and dashboards that provide actionable insights to the Global Solutions team and clients.

Training & Enablement:

• Develop and deliver comprehensive training programs for the Global Solutions team (including planning and local market teams) on all relevant tools and technologies.
• Create user-friendly documentation and resources to support ongoing learning and adoption.
• Provide ongoing support and troubleshooting to the team.
• Prepare and test the use of tools with all team members to ensure usability and effectiveness.
• Collaboration & Communication:
• Collaborate effectively with cross-functional teams, including planning, local market teams, technology, analytics, and client services.
• Communicate effectively with stakeholders at all levels of the organization.
• Present technology solutions and insights to clients in a clear and compelling manner.
• Act as a liaison between the Global Solutions team and WPP technology teams.

Budget Management:

• Manage the budget for all technology and tooling initiatives.
• Negotiate contracts with vendors.
• Track and report on ROI for technology investments.

Knowlegde and Abilities:

• Equal parts project manager, process designer, change manager, and strategic thinker.
• Proven ability to translate strategic vision and priorities into operational reality.
• Strong track record of driving results and achieving expected outcomes.
• Exceptional planning skills with the ability to plot the course from start to finish, identify and mitigate risks, and seamlessly shift between strategic and tactical thinking.
• Adept collaborator comfortable fostering relationships and working across all levels, both internally and with clients.
• Strong analytical and problem-solving skills.
• Comfortable with ambiguity and breaking down complex problems into simple solutions.
• Challenger of the status quo and a proactive change agent.
• Proficient at designing and implementing efficient and effective ways of working, leveraging technology and automation where possible to work smarter, not harder.
• Excellent written and verbal communication and storytelling skills, including the ability to tailor messages based on the audience.

Desirable Criteria

• Consultative approach to client engagement, media planning & measurement for international (global) clients.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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