Provides technical guidance on coatings, surface preparation, corrosion protection, and application standards while driving sales growth. Builds relationships with contractors, architects, corporate clients, developers, and bulk buyers; assesses project needs and surface conditions; recommends coating systems; identifies business opportunities; supports upselling, customer complaints, site visits, and technical consultations.
TECHNICAL
SALES REPRESENTATIVE
JOB
DESCRIPTION
Location: Accra
Industry: Manufacturing
Reports to: Managing Director/General Manager
Our client is a multinational chemical manufacturing firm
renowned for its high-quality paint products and innovative solutions,
serving the construction and building industries across Ghana and beyond.
Scope
The Technical Sales Representative will
provide technical guidance on coatings, surface preparation and corrosion
protection while driving sales growth through tailored product recommendations
and effective customer engagement. The role will focus on promoting specialised
and high-performance coating systems, converting technical consultations into
sales, and developing business opportunities with contractors, corporate
clients and other key customers.
Key
Responsibilities
- Build and maintain strong
relationships with contractors, architects, corporate clients, real estate
developers, and bulk buyers to
generate repeat business and secure high-volume orders.
- Provide technical advice on paint products,
coating systems, surface preparation methods, and corrosion protection
solutions to customers.
- Identify customer needs and assess surface
conditions, environmental factors, and project specifications to recommend
suitable products and coating systems.
- Guide customers on surface
preparation methods and standards, including cleaning, abrasive blasting,
priming, and other application best practices.
- Recommend appropriate protective
coating systems for steel, concrete, marine and industrial surfaces.
- Ensure
compliance with applicable coating,
surface preparation and application standards and other relevant
standards.
- Collaborate with the
sales team to provide technical product knowledge, identify upselling
opportunities and promote suitable coating solutions.
- Monitor industry trends and market
developments to identify opportunities for business growth.
- Maintain accurate records of technical
consultations, site visits, product recommendations, and sales-related
activities.
- Identify and pursue new business
opportunities, converting technical consultations into sales through effective
product recommendations and customer engagement.
- Assist in resolving customer
complaints and product performance issues, providing appropriate technical
guidance and follow-up.
Requirements
Requirements
- Bachelor’s degree in Materials
Engineering, Chemistry, Building Technology, Mining, Oil & Gas, or any
related field of study.
- Minimum of 3 years of work experience in
technical sales, preferably within the manufacturing, construction, mining, oil
and gas, or marine industries.
- Strong understanding of
surface preparation methods, coating systems and environmental factors
affecting coating performance.
- NACE Level I coating
inspection qualification will be an added advantage.
- Ability to combine
technical knowledge with commercial awareness to identify customer needs and
drive sales.
- Strong business development,
negotiation and customer relationship management skills.
- Strong problem-solving
and analytical skills.
- Excellent communication and
organisational skills.
- Proficient in Microsoft
Office Suite (Word, Excel, PowerPoint)
Competencies
Critical Thinker, Persuasive,
Detail-Oriented, Analytical, Problem-Solving.
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