The Technical Sales Manager – Crushing Equipment is responsible for driving equipment and aftermarket sales by applying in depth knowledge of crushing technology, mineral processing applications, and customer operational requirements. This role focuses on selling crashers (e.g., jaw, cone, gyratory, etc), related systems, and lifecycle support solutions. Success requires strong technical acumen, commercial skills, and the ability to build trusted relationships with mine sites, quarries, engineering firms, and OEM partners.
Key Responsibilities
Sales & Customer Engagement
- Understand customer needs and pain points gathering the input so as to deliver value-add solutions that positively impact our client's bottom line.
- Identify, execute and support existing sales team efforts in global territories where specialized technical knowledge could enhance sales strategies for crushing equipment and services.
- Identify, qualify, and pursue new sales opportunities for capital equipment, wear parts, and service packages.
- Conduct on-site visits to assess crushing circuits, feed characteristics, and operational bottlenecks.
- Prepare technical proposals, sizing calculations, commercial quotes, and tender submissions.
- Assist with contract negotiations, pricing discussions, and value‑based selling initiatives, so enhancing closing potential.
- Convey our commercial vision to internal stakeholders and customers regarding the value propositions of FLS Crushing & Screening equipment.
Technical Application Expertise
- Recommend crushing solutions based on rock properties, throughput targets, reduction ratios, and downstream circuit requirements.
- Interpret and review engineering drawings, PFDs, and process flowsheets.
- Provide product demonstrations, equipment performance comparisons, and ROI/maintenance cost analyses.
- Collaborate with engineering teams to validate design parameters and ensure equipment specification accuracy.
Market & Product Insight
- Track customer buying behavior, competitor equipment performance, and market trends.
- Provide structured feedback to product line, engineering, and marketing teams regarding product improvements and new opportunities.
- Represent the company at industry events, trade shows, and technical seminars.
Internal Collaboration
- Partner closely with inside sales, engineering, proposals, project management, and service technicians.
- Ensure seamless order handover and customer support throughout the equipment lifecycle.
- Support aftermarket teams by identifying replacement crusher parts, consumables, and rebuild opportunities.
Qualifications
Education
- Bachelor’s degree in Mechanical Engineering, Mining Engineering, Metallurgy, or related discipline (preferred).
- Equivalent industry experience accepted.
Experience
- 5–10 years sales or application experience in crushing equipment, comminution systems, or heavy industrial machinery.
- Hands-on knowledge of jaw, cone, gyratory and other crushing equipment associated with mining is highly desirable.
Skills & Competencies
- Strong technical understanding of crushing principles (e.g., reduction ratio, CSS/OSS, liner profiles, product grading).
- Excellent communication, negotiation, and presentation skills.
- Ability to diagnose process inefficiencies and recommend performance‑enhancing solutions.
- Proficiency in CRM tools and basic sizing/calculation software.
- Willingness to travel frequently to mine sites and customer operations.
Key Performance Indicators
- Sales revenue and profitability for crushing equipment.
- Growth in aftermarket parts and service penetration.
- Number of new accounts and retention of existing customer relationships.
- Accuracy of opportunity forecasting and proposal quality.
- Customer satisfaction and repeat business rates.
As an equal opportunity employer, FLSmidth embraces diversity and equality by promoting an environment of inclusion. We encourage applicants of all backgrounds and perspectives to apply - the more diverse our employees are, the stronger our team is. In our commitment to equal opportunity and eliminating bias, we kindly request that you exclude personal information such as age, ethnicity, marital status, number of children, and photographs from your application materials.
FLSmidth is the leading supplier of engineering, equipment and service solutions to customers in the mining and minerals industries – for more information please visit FLSmidth.com/careers
