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Position Summary
Why join our team?At Samsung, gaming is all about delivering an immersive, connected, and seamless experience. The Mobile Gaming team drives user acquisition, engagement, and innovation across Samsung Gaming Hub, Instant Plays, and upcoming cloud gaming services.
We also play a key role in B2B growth, strengthening relationships with game publishers, running effective UA campaigns, maximising ROAS, and staying well-connected with ad networks and industry leaders to drive mobile services forward.
Explore more:
• Mobile Gaming Hub (B2C)
• Gaming Services (B2B)
Role and Responsibilities
Your key responsibilities
Lead the execution, automation, and optimisation of on-platform promotions and push notifications to drive user engagement.
Develop and implement lifecycle UA strategies to boost user retention, re-engagement, and monetisation across key European markets (UK, Germany, France, Italy, and Spain).
Improve monetisation efficiency by driving central initiatives that boost In-App Purchase (IAP) revenue growth.
Use Samsung’s internal UA tools to craft data-driven campaigns, bringing to bear user behavior, preferences, and engagement insights.
Work closely with data and marketing teams to enhance personalisation algorithms, segmentation, and A/B testing for better targeting.
Manage content curation and scheduling, ensuring dynamic updates and personalised recommendations to enhance user experience.
Analyse real-time campaign data to refine engagement strategies and improve performance, delivering regular reports and insights.
Optimise the user journey, integrating on-platform experiences within Samsung’s broader gaming ecosystem for a seamless experience.
Stay ahead of industry trends, tapping into advancements in AI, automation, and marketing technology to improve engagement strategies.
What we need for this role
To be successful, you will possess the following skills and attributes:
Experience in Technical Operations, Product Curation, or Lifecycle Marketing, preferably within gaming, entertainment, or digital platforms.
HTML proficiency is essential.
Fluency in German is highly preferred.
Strategic approach, with a strong focus on driving user engagement, retention, and monetisation through effective UA campaigns.
Hands-on experience with marketing automation and audience targeting tools to enhance campaign performance.
Data-driven approach, with expertise in user segmentation, A/B testing, and personalised content recommendations.
Experience in content curation and working cross-functionally with content, product, and marketing teams to optimise user experiences.
Strong collaborator management skills, working with game publishers to understand their needs, prioritize content, and align with business goals.
Excellent problem-solving, task management, and communication skills, with the ability to work in a fast-paced environment.
Passion for gaming and a deep understanding of gaming user behaviour is a plus.
What does success look like?
Driving key KPIs in user acquisition, engagement, and OOBE, ensuring measurable growth and impact for Samsung mobile users.
Increasing user growth, session duration, and engagement frequency, leading to a higher Gaming Hub activation rate and improved Instant Plays stickiness.
Proactive and innovative mindset, embracing efficiency, creativity, and agility, while driving impact in a fast-paced global tech environment.
Seamless collaboration and communication with game publishers and internal service teams, ensuring alignment, optimisation, and successful execution.
Expanding service engagement and strengthening Samsung’s gaming ecosystem through strategic initiatives and data-driven decision-making.
The interview process
The interview process will assess your knowledge, experience, and suitability for the role, including your ability to handle pressure, multitask, and thrive in a fast-paced environment.
This role involves international travel across Europe, Suwon, and the US. You’ll be expected to work onsite in our Covent Garden office (London) three days a week (Tuesday–Thursday) and occasionally attend meetings and courses at Samsung UK Office in Chertsey.
Skills and Qualifications
Benefits of working at Samsung include
Hybrid working – 3 days in the office and 2 days at home per week
Bonus scheme linked to individual, team and company performance
Car allowance
Pension contribution
Three volunteering days each year
Holiday - 25 days plus bank holidays and an additional day off for your birthday
Access to discounts on a wide range of Samsung products
Access to a discount shopping portal
Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need
A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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