The SVP of Basketball will spearhead DAZN’s global basketball direct-to-consumer (D2C) strategy, with responsibility for driving overall P&L and crafting a world-class basketball experience within the DAZN ecosystem. This role requires a visionary leader with a strong commercial background, expertise in digital platforms, and the ability to work cross-functionally across marketing, product, and local markets to enhance DAZN's basketball offering.
The ideal candidate will lead the development of the global basketball product strategy, ensuring DAZN becomes the ultimate home of basketball content for fans worldwide. This is an exceptional opportunity to shape the future of basketball streaming and grow DAZN’s presence in a rapidly evolving market.
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
As our new SVP Basketball you'll have the opportunity to:
- Create and execute a comprehensive plan for DAZN’s global basketball D2C product, with full ownership of the profit and loss performance.
- Design a compelling basketball product proposition including subscription packages (e.g., season passes, free/paid options), pricing strategies, and the integration of key features such as live streaming, stats, scores, and highlights.
- Collaborate with the rights team to identify and acquire the optimal mix of basketball properties to attract and retain customers, focusing on driving acquisition and engagement.
- Work closely with DAZN’s product teams to develop a best-in-class user experience for basketball fans, ensuring that DAZN’s app delivers a seamless and engaging experience.
- Partner with the marketing team to create acquisition, retention, and re-engagement campaigns tailored for basketball fans, ensuring the successful execution of global and local strategies.
- Collaborate with local DAZN markets to fully integrate the global basketball proposition, driving engagement with existing DAZN subscribers and cross-sell opportunities.
- Provide thought leadership and strategic direction for basketball initiatives, ensuring alignment with broader DAZN business objectives and market demands.
You'll have:
- Extensive experience in leading direct-to-consumer digital platforms with a focus on subscription or PPV models, ideally within sports or media industries.
- Strong practical commercial experience with P&L ownership, combining both trading mentality and strategic foresight to drive sustainable business growth.
- Proven track record of working cross-functionally, providing leadership, direction, and collaboration with marketing, product, and regional teams to execute on business objectives.
- Passion and understanding of global basketball leagues, teams, and culture, with a vision for growing the sport's presence on DAZN.
- Ability to think strategically while also being comfortable rolling up sleeves and leading initiatives from concept to execution.
- Demonstrated success in achieving ambitious business goals, scaling operations, and enhancing user engagement through innovative product offerings.
- Proven experience in a senior-level leadership role with a focus on direct-to-consumer platforms, ideally within sports streaming, digital media, or technology sectors.
- Strong leadership and cross-functional management skills, with the ability to work across departments and drive results in a matrixed, global organisation.
- Knowledge of global sports markets, with a particular understanding of the basketball landscape and the ability to adapt strategies for different local markets.
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:
AMBITIOUS – people who want to make a big impact and drive DAZN forward.
INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things.
PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it. People who love what they do and show commitment every day.
BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results.
SUPPORTIVE – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers. People who consider others before making decisions.
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.
What We Do
We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life.
We are the digital leader in global sports media. We are home to the world’s largest, fastest-growing sports streaming service. We're using world-class technology to revolutionise the industry.
As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere.
For us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global.
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity. A place where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
If you’d like to include a cover letter with your application, that’s fine. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible. We will do our best to accommodate adjustments for interviews.
If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.
We look forward to hearing from you!
