Strategy Manager

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

We’re looking for a Strategy Manager who blends consulting-level problem solving with hands-on operational execution and has a genuine passion for fashion, retail, and product innovation.

This is your chance to shape the future of fashion e-commerce and influence decisions that reach millions of ASOS customers worldwide.

What You’ll Do

• Own high-impact strategic initiatives that accelerate growth and operational performance.
• Define go-to-market strategies for new propositions and optimize pricing, promotions, and channel mix.
• Build and streamline scalable processes to speed up ASOS’ time-to-market.
• Use data analytics to uncover insights and turn them into actionable recommendations.
• Develop metrics and dashboards to measure success and inform strategic decisions.
• Drive continuous improvement across products, services, and operations through data-led thinking.

You’ll work closely with product, operations, marketing, and finance teams, bringing clarity to ambiguity and turning insights into action.

About You

• A consulting background combined with in-house experience, with a strong track record in strategy and operational delivery.
• Passionate about fashion, retail, or product, whether you’ve worked in e-commerce or are eager to break into the sector.
• Comfortable moving from big-picture planning to detailed execution, thriving in fast-paced, complex environments.
• Skilled at data-driven decision-making, confident with tools like Excel, SQL, and Power BI.
• Exceptional communicator who can influence stakeholders at all levels and craft compelling stories from data.
• Curious, proactive, and adaptable, always looking for ways to innovate and improve.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach includes spending at least 3 days a week in the office – a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

BeneFITS’

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role