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Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.
Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
A Hybrid working model
We have embraced a hybrid working model, which allows our employees to split their time between the office and other locations. The expectation is that working life at Hogarth will involve working from the office for an average of 4 days per week for most people . Please speak to the Talent Acquisition team to find out more information.
Department Summary
Our Marketing Transformation team is pioneering the future of marketing with AI-powered solutions. We're a collaborative group of strategists, technologists and content experts, working at the forefront of innovation within WPP.
What does a Strategic Business Analyst do at Hogarth?
As an AI-Focused Strategic Business Analyst, you'll be a key player in shaping the future of marketing. You'll partner with top-tier clients to understand their business challenges and design transformative solutions leveraging our cutting-edge AI technology. You'll bridge the gap between business needs and technical possibilities, while working closely with the product team harnessing using your expertise to create innovative, data-driven solutions that deliver measurable results
Reporting lines and key stakeholders
You will work closely with Client, Hogarth & WPP delivery teams and sponsors.
The Strategic Business Analyst sits within the Marketing Transformation Consultancy team in the UK while working with our global offices.
Responsibilities
- Lead client workshops to identify opportunities for AI-powered marketing solutions.
- Translate complex business requirements into use cases and technical specifications.
- Design and optimize end-to-end marketing processes, incorporating AI capabilities.
- Collaborate with product and engineering teams to bring AI solutions to life.
- Analyse data while designing KPIs and a methodology to track them to measure the impact of implemented solutions.
- Build strong relationships with clients and internal stakeholders.
Requirements
- Proven experience as a Business Analyst with a strong understanding of marketing operations.
- Demonstrated experience working with AI technologies and concepts (e.g., machine learning, natural language processing).
- Experience designing and implementing data-driven solutions.
- Strong analytical and problem-solving skills.
- Excellent communication and stakeholder management skills.
- Experience with Agile methodologies is a plus.
- Passion for innovation and a future-focused mindset.
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Diversity & Inclusion
Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.
We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.
Please contact [email protected] if you need the job advert or form in another format.
Data
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Hogarth London, England Office
6 Brewhouse Yard, London, United Kingdom, EC1V 4DG
