Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.
Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
A Hybrid working model
Now offices are fully open we have embraced a hybrid working model, which allows our employees to split their time between the office and other locations, something we hope will provide everyone much more flexibility to their working week. The expectation is that working life at Hogarth will involve working from the office for about 50% of the time for most people. Please speak to the Talent Acquisition team to find out more information.
Department Summary
The Marketing Transformation Team is a strategic collective of practitioners in strategy & consulting, marketing technology and content strategy. The team is at the forefront of our most strategic and AI enabled solutions collaborating closely with clients to enable the creation and delivery of content experiences at scale.
What does a Strategic Business Analyst do at Hogarth?
A Strategic Business Analyst at Hogarth bridges the gap between business needs and technical solutions. They analyse existing business processes and systems, translate stakeholder requirements (acting as a proxy Product Owner when needed) for the Product Development team, and collaborate with subject matter experts to standardize data capture that aids in delivering transformation globally. This involves close collaboration with Product Configuration to validate data, creating user journeys, UX workflows, and detailed business models (as-is and to-be) incorporating process and benefit analysis. Ultimately, they drive the development of standardized global working practices while defining business objectives, KPIs, and performance metrics.
Reporting lines and key stakeholders
You will work closely with Client, Hogarth & WPP delivery teams and sponsors.
The Strategic Business Analyst sits within the Marketing Transformation Consultancy team in the UK while working with our global offices.
Responsibilities
- Collaborate with client marketing & technology teams to understand their business processes, system requirements and marketing technology needs. In partnership with Strategic Consulting, they work with our product teams communicating client requirements, acting as their voice and a proxy Product Owner to ensure solutions meet their needs.
- Work closely with client marketing operations and our internal delivery teams to define data and configuration requirements, enabling efficient data capture, transformation and integration within the client's marketing ecosystem.
- Serve as the primary liaison between client teams and our technical implementation team, analysing and validating data to ensure seamless onboarding and integration with existing systems.
- Develop compelling use cases, document optimised business processes, and provide recommendations for leveraging our AI-powered marketing solutions. This includes creating user journeys, UX workflows, and supporting documentation for client teams and our internal teams.
- Analyse client's current marketing operations (as-is) and design future-state models (to-be) incorporating process improvements, benefit analysis, and the integration of AI capabilities. Help establish standardised ways of working that optimise marketing operations across the client's organization, leveraging our technology and AI solutions.
- Define and track key performance indicators (KPIs) and metrics to measure the success and impact of implemented solutions on the client's marketing objectives.
Requirements
- Elicit and document requirements: Leverage business analysis expertise (preferably in a marketing content operations environment) to gather and document client needs for AI-powered marketing solutions through stakeholder workshops.
- Design and develop solutions: Guide the development of enterprise web applications, creating user stories and managing backlogs.
- Manage system integrations: Oversee seamless data flow between client systems and our AI solutions, defining integration requirements and collaborating with technical teams.
- Facilitate communication: Bridge communication between business users and developers, ensuring clear understanding of requirements and technical concepts.
- Manage project complexity: Prioritise activities, manage complex projects and dependencies, and mitigate risks for timely delivery.
- Champion Agile practices: Utilise Agile expertise (user stories, backlogs, Scrum) to drive efficient and iterative development.
- Build stakeholder relationships: Employ strong interpersonal skills to build rapport and manage stakeholder expectations effectively.
#LI-KF1 #LI-Hybrid
Diversity & Inclusion
Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.
We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.
Please contact [email protected] if you need the job advert or form in another format.
Data
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Hogarth London, England Office
6 Brewhouse Yard, London, United Kingdom, EC1V 4DG
