Strategic Accounts Marketing Manager

Centric Software, a Silicon-Valley based enterprise software company in the FMCG space, is looking for a Strategic Accounts Marketing Manager to lead marketing activities in the Fashion, Retail, Outdoor & Sports, Food & Beverage and Cosmetics & Personal Care verticals in EMEA.

Want to join a world-leading company providing product concept-to-commercialization solutions for the FMCG market targeting some of the biggest brands, retailers and producers in food, beverage and cosmetics?

As a Strategic Accounts Marketing Manager, you will be responsible for adapting and executing the EMEA marketing strategy, partnering with the strategic accounts sales team to target and sign large deals. Sharing best practices with other regions, coordinating with product & field marketing and working closely with pre-sales and post-sales teams, you will plan, develop, execute, measure and optimize lead generation campaigns & events using one to few ABM techniques.

This position reports to the EMEA Marketing Director.

It’s a 100% remote working position, based in EMEA, preferably in France or the UK.

You have at least 8 to 10 years’ experience in managing marketing activities in IT/software companies, strong leadership skills and are ultra-dynamic and creative. You are eager to work with some of the most well-known brands in the world and curious about how new technologies can support their challenges.

Do not wait any longer… Take your career in a new direction in the heart of a growing company and team — Apply!

Responsibilities:

• Strategy: create and execute multi-touch marketing plans that focus on demand generation and deal acceleration within our large accounts and most strategic accounts, including ABM-1:1 and 1: few initiatives to help achieve sales revenue goals in the regional market.
• Team Leadership: Build and lead a high-performing regional marketing team, fostering professional growth and development – Field Marketing and Content.
• Campaigns and Events: plan and execute high profile campaigns (lead gen, thought leadership, awareness, end to end….) and targeted events (mostly VIP dedicated to large accounts) to drive lead generation in top accounts.
• Ecosystem and Partners: build and execute a plan to create 3rd party influencers in top partners working with the Centric ecosystem.
• Sales Support: develop strong relationships with the Strategic Account Managers and work hand in hand to develop and nurture top accounts.
• Collaborate and partner with other marketing functions on campaign concept, custom content requirements, digital marketing support/message testing and creative development to ensure effectiveness for regional listed accounts.
• Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions.
• Build then obsess over metrics to ensure business impact measured by listed account pipeline/bookings, database growth and accuracy for named accounts and account/person engagement scores.
• Manage project timelines, quality issues, resources & budget.

Requirements:

• 8 to 10 years’ experience in B2B marketing; IT/software environment is a plus
• Business school degree or equivalent in Marketing
• Strong understanding of marketing for high added value software in complex sales cycles
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Self-motivated, detail-oriented, with strong problem-solving skills
• Autonomous and able to work independently
• Excellent communication and collaboration skills
• Fun and strong team spirit
• Languages: English (native or fluent); a second language is preferred (French, Italian, German)

Be ready to join an exciting international team and support our continued growth!