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Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
Overview of Hogarth Creative and Design
Hogarth’s Creative and Design division is a bespoke, multi-disciplinary, creative production house. We’re one-part strategic production operations with best-in-class institutional expertise, and one-part always-on content studio with brand design-centric makers and integrated client brand governance. Our specialist centres of excellence have a globally connected footprint with locally integrated agency and client creative partnerships, as well as expanded partnerships across WPP to amplify our offering when needed.
What does a Staff Writer do at Hogarth?
We're on the lookout for a talented and passionate Staff Writer to join our editorial team, dedicated solely to the Ford client account. In this role, you'll be responsible for researching, writing, and publishing engaging stories for Ford's "From the Road" channel, using the AEM content management system – as well as for media. You'll be a key contributor to delivering top-notch, informative, and captivating content that resonates with Ford's target audience. This role requires a strong journalistic skillset, excellent communication skills, and the ability to build solid relationships with colleagues, agency partners, and the client. You'll also be supporting senior team members on broader projects. This role reports to the Editor.
Responsibilities
- Content Creation:Research, write, and publish compelling, accurate stories for Ford's "From the Road" channel – and for media.
- Content management:Utilise AEM to publish and manage content.
- Expertise:Develop a strong understanding of Ford and the sector.
- Collaboration:Work closely with the Hogarth team, WPP partners, Ford
- Interviewing:Conduct interviews to gather information for stories.
- Quality Control:Ensure content is accurate, grammatically correct, and brand-consistent.
- Technical Translation:Translate technical information into clear, engaging copy.
- Project Support:Assist senior team members on broader projects.
- Agile Working:Work flexibly from Hogarth, partner agency, client offices, and home.
Requirements
- Bachelor's degree or equivalent experience, demonstrating proficiency in creating engaging written content through a portfolio of work.
- Some professional journalism experience.
- Experience with AEM content management system (or similar).
- Proven ability to craft compelling and concise copy for social media.
- Strong interest in automotive.
- Exceptional attention to detail, with a keen eye for proofreading, fact-checking, and cross-checking information.
- Ability to translate technical information into understandable copy.
- Excellent interviewing and relationship-building skills.
- Proactive and resourceful, with a "can-do" attitude and a willingness to take initiative.
- Ability to manage multiple work streams effectively and meet deadlines.
- Excellent written and verbal communication skills.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Hogarth London, England Office
6 Brewhouse Yard, London, United Kingdom, EC1V 4DG
