Company Description
Depop is the community-powered circular fashion marketplace where anyone can buy, sell and discover desirable secondhand fashion. With a community of over 35 million users, Depop is on a mission to make fashion circular, redefining fashion consumption. Founded in 2011, the company is headquartered in London, with offices in New York and Manchester, and in 2021 became a wholly-owned subsidiary of Etsy. Find out more at www.depop.com
Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users. We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.
If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to [email protected]. For any other non-disability related questions, please reach out to our Talent Partners.
The People Powered Experience (PPX) team is responsible for differentiating Depop from other marketplaces through our community and driving growth externally through word-of-mouth. As Staff Product Manager, you will be the sole PM in this high-stakes product area, leading the charge from zero-to-one.
Your mission is to take differentiating products - like our newly launched Outfits - from early adoption to full product-market fit (PMF) across both in-app community experiences and external word-of-mouth advocacy.
Reporting directly to the Product Director, you will act as a strategic pillar within the organization, navigating the intersection of social commerce and technical innovation. You will move with agility, utilizing AI and rapid experimentation to define the future of how our community interacts.
Responsibilities:
Strategy and Roadmap:
Strategic Ownership: Define and own the long-term vision for the PPX space. You are responsible for ensuring the roadmap aligns with Depop’s mission to be the most community-led marketplace in the world.
High-Velocity Adaptation: Exhibit agility by incorporating learnings into the roadmap in significantly quicker cycles than standard product areas. You must be comfortable pivoting based on rapid feedback loops to reach PMF.
Dual-Track Growth: Develop strategies that simultaneously drive in-app engagement (People Powered) and external advocacy (Word of Mouth), ensuring a cohesive experience that turns users into brand ambassadors.
Zero-to-One Mastery: Lead the transition of nascent products from initial launch to a core, scalable part of the business, balancing long-term strategic goals with the immediate need for iteration.
Deciding What to Build:
Technical Synthesis and Challenge: Demonstrate deep fluency in technical concepts such as ranking, recommendations, and AI-driven curation. You should be able to hold your own in high-level technical discussions, challenging engineering partners to ensure we are building the most effective solutions.
Navigating Uncertainty: Excel in a high-uncertainty environment, making high-quality decisions with incomplete data and maintaining momentum when the path forward is non-linear.
Insight Advocacy: Partner with UXR and Data Science to push insights toward the right questions. You don't just consume research; you direct it to uncover the levers that will truly drive community-led growth.
Alignment and Influence:
Executive & Broad Stakeholder Management: Align a diverse and senior stakeholder group—including Executive leadership, Marketing, and Influencer teams—on the PPX vision and progress.
Organizational Influence: As a Staff PM, you will influence the broader Product organization. You will be a key voice in the senior product group, helping to level up our collective product craft and ensuring PPX is integrated into the wider ecosystem.
External-Internal Bridge: Seamlessly collaborate with the Marketing team to ensure the product roadmap supports and amplifies Word of Mouth and external advocacy efforts.
Effective Crisis Communication: Lead through "bumps in the road" with composure, ensuring stakeholders stay informed and confident even when experiments don't go as planned.
Requirements:
Proven Staff-Level Leadership: Significant experience as a Product Manager, specifically in a "Staff" or "Senior" capacity, with a track record of driving zero-to-one products to PMF.
Technical Depth: Comfortable with the mechanics of AI-driven curation and discovery. You can talk "ranking" with engineers and "strategy" with leadership.
High-Stakes Communication: Ability to communicate a compelling vision to everyone from an entry-level engineer to the Executive team.
Marketplace or Social Fluency: Deep understanding of the mechanics of two-sided marketplaces and the social triggers that drive community engagement.
Strong Sense of Ownership: You are highly organized and proactive, creating order in high-ambiguity environments and getting satisfaction from delivering high-quality outcomes.
Things that would be useful, but are not essential:
Experience working in zero to one products
Experience in a marketplace business, or 2-sided content platform
Technical background, for example, engineering or machine learning
A love of fashion, especially if you’re already part of the Depop community
Additional Information
Health + Mental Wellbeing
PMI and cash plan healthcare access with Bupa
Subsidised counselling and coaching with Self Space
Cycle to Work scheme with options from Evans or the Green Commute Initiative
Employee Assistance Programme (EAP) for 24/7 confidential support
Mental Health First Aiders across the business for support and signposting
Work/Life Balance:
25 days annual leave with option to carry over up to 5 days
1 company-wide day off per quarter
Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options *role dependant
All offices are dog-friendly
Ability to work abroad for 4 weeks per year in UK tax treaty countries
Family Life:
18 weeks of paid parental leave for full-time regular employees
IVF leave, shared parental leave, and paid emergency parent/carer leave
Learn + Grow:
Development discussions to support continuous learning and professional growth.
Upskilling our employees with company wide training workshops, materials and resources
Your Future:
Life Insurance (financial compensation of 3x your salary)
Pension matching up to 6% of full base salary with Aviva
Top Skills
Depop London, England Office
20 Farringdon Road, London, United Kingdom, EC1M 3HE
