Prime Video is transforming the future of entertainment with a mission to become the most loved and talked-about premium video service. We provide customers with unparalleled access to award-winning content, with sports becoming an increasingly prominent feature. In Europe, customers can access major sports leagues and tournaments—such as the Premier League, Bundesliga, Serie A, La Liga, Champions League, and NFL—through add-on subscriptions like TNT Sports, DAZN, and NFL Game Pass.
As a Sr. Sports Product Marketing Manager for Prime Video Channels, you will lead the strategy for promoting sports-focused content and channels to drive subscriber growth, engagement, and retention across the UK, France, Italy, Germany, and Spain. This includes developing comprehensive marketing strategies, creating go-to-market plans, launching impactful promotions, and designing innovative campaigns to attract and retain sports fans using owned, paid, and earned marketing channels.
Requirements
- Collaborate with cross-functional teams to enhance the sports fan experience.
- Influence product roadmaps and features for seamless live event integration and discoverability.
- Analyze performance metrics to identify gaps, optimize campaigns, and scale successful strategies.
- Continuously refine product marketing efforts based on data-driven insights.
Ideal Candidate Qualifications:
- Proven success in fast-paced, growth-oriented environments.
- Extensive marketing experience with a focus on sports and live events.
- Strong background in developing and scaling cross-functional marketing programs.
- Exceptional communication and ability to work independently.
- Skilled in using data and metrics to drive measurable results.
Benefits
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