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About The Position
Dotdash Meredith is seeking a Senior Marketing Manager to join our Beauty & Style vertical, contributing to the forward movement of brands like InStyle, Byrdie, Brides and Shape. You will manage daily proposal work, partnering with sales and support teams to play an integral role in the success of our Style business. As the quarter back to our pitch process, you understand advertisers’ business goals, are able to digest and apply audience insights to business problems and ultimately know the most effective Dotdash Meredith product solutions to help achieve those goals. As a team contributor, you will support the development process for Dotdash Meredith brands and play a proactive role in monetizing our brands’ key initiatives with advertising partners.
Reporting into an Executive Director, the Senior Manager, Marketing, plays a critical role in developing and packaging innovative opportunities and products for our advertising partners.
Hybrid 3x a week- New York, NY
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Positions Contributions:
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Play a significant role in generating revenue as a trusted and knowledgeable partner to the Style sales team across categories including apparel, footwear, jewelry + watches, athleisure and retail
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Leverage industry expertise to create compelling proposals around our social, digital, video and related brand portfolio and capabilities,extracting and applying best practices against the business holistically.
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Serve as a subject matter expert in the Beauty and Style categories, contribute to our go-to-market strategies, and execute on excellent and compelling narratives
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Attend client briefings and sales presentations to pitch integrated marketing solutions/ideas
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Work closely and collaboratively with internal partners and stakeholders such as Editorial, Digital, Video, Data, Brand, Custom Content, Product & Creative teams to develop and execute on new advertiser opportunities while leveraging our full portfolio of assets.
The Role’s Minimum Qualifications and Job Requirements
Education: Bachelor’s Degree Preferred
Experience:
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Minimum of 3-5 years of ad sales marketing / promotion (digital and/or cross-platform marketing)
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2+ years within the Beauty & Style industry most recently preferred
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Experience ideating and developing advertising programs required – excellent proposal and presentation writing, insight identification, and welcoming receiving + sharing constructive feedback are key
Specific Knowledge, Skills, Certifications and Abilities:
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The ideal candidate will be a dynamic, collaborative, self-motivated marketer with a proficiency for delivering creative solutions and best-in-class ideas that connect with consumers, deliver results for advertisers and drive revenue. This individual will have their finger on the pulse of consumer and marketplace trends shaping business and have an ability to create a narrative that clearly articulates Dotdash Meredith’s strengths and competitive advantage.
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Exceptional creative writing and storytelling skills with an ability to execute visually impactful presentations
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Effective organizational skills with an ability to manage multiple projects in a fast-paced environment
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An excellent communicator, who remains poised under pressure and can tailor messages for different audiences with the ability to present to both internal and external stakeholders
% Travel Required (Approximate): < 10%
