Sr. Director, Design - Product & Experience

Bevi is looking for a Senior Director, Product & Experience Design to lead the team that shapes how our products look, feel, and work, from the Bevi machine that houses your favorite drinks, to the screen experience that turns your selections into your go-to pour.

We believe design isn't just how Bevi competes, it's how we win. The way our machines look and feel, and the way our interfaces guide someone through a choice, is often the difference between a drinker reaching for a plastic bottle or reaching for Bevi. This role owns that: you'll shape how the Bevi product shows up in the world - both in terms of physical industrial design and UI/UX design -and you'll have real influence over decisions that touch every product we ship. Everything you and your team do must have an incredibly close connection to our customers - they are your beacon in this role. Their needs/problems must be solved through a highly functional and beautifully designed set of products that bring our brand to life.

You'll own design across two disciplines: industrial design and UI/UX design. You'll manage the designers who bring both to life, and you'll be the person who makes sure a Bevi machine feels like Bevi whether someone is touching the hardware or our digital components (both outward facing and to our service partners, technicians, and internal teams). This is a craft and leadership role in equal measure. You'll set the product design vision and standards, and you'll manage a team that needs a strong creative leader and a strong people manager at the same time. You’ll drive the team to find new ways to design and build. This role will partner closely with our Marketing and Brand Creative teams to ensure that our brand is brought to life cohesively.

This role reports to the VP of Product and sits on the extended product leadership team. It will operate in close partnership with Product Management, Engineering, Quality, Manufacturing, and more. As Bevi's design function grows, there's room for this role to grow with it.

• Define and maintain a coherent design language across Bevi's hardware and digital products, so the physical machine and the on-screen experience feel like they came from the same place.
• Set the bar for craft across industrial design and UI/UX, and be hands-on enough to raise it as well.
• Own CMF (color, material, finish) standards and decisions for hardware, in partnership with Product, Engineering, and Operations.
• Bring a strong point of view on where design should push Bevi's products forward, not just execute on what's asked. You should be comfortable not just engaging with Bevi’s executive team, but guiding them through the lens of design principles.

• Own how every drinker, client, and partner experiences the Bevi product, from “the first look” through the choice, the pour, the taste, and the reason they come back. Everything they see, touch, taste, and feel should be unmistakably Bevi - and that shared essence is driven by you and your team.
• Treat user experience as the engine of product love. Great design drives repeat pours, advocacy, and in turn, a placement into a habit, and a habit into growth for Bevi.
• Design for the full journey Bevi takes folks on, from the drinkers who use our products, to the clients who place them, to the partners and technicians who service them. The experience should hold end to end.

• Manage and grow a team of Industrial Designers and UI/UX Designers, giving each discipline what it needs to do great work while keeping both aligned to one vision.
• Coach designers on craft and career growth, and build a team that can scale with Bevi's product roadmap.

• Partner with Product Management to translate roadmap priorities into design direction, and push back when a plan doesn't hold up design-wise.
• Work directly with Engineering to protect design integrity from concept through production, especially on hardware where tolerances and manufacturing realities meet the vision.
• Represent design in product strategy and planning conversations, making sure design is shaping and informing decisions early, not just polishing them at the end.

• Build and maintain design systems that let the team move fast without losing consistency as Bevi's product line grows.
• Establish clear standards and processes for how design work gets reviewed, approved, and put into execution mode by designers and cross-functional partners

• 10+ years of design experience with 5+ years leading both physical/industrial design and digital/UI-UX design, ideally for connected hardware or consumer electronics products.
• Proven experience managing and growing a multidisciplinary design team.
• A portfolio that shows range across hardware and digital, with strong craft in both.
• Experience owning CMF decisions and working closely with engineering and manufacturing partners to bring designs to production.
• Comfortable setting vision and being in the details. This role needs both.
• Strong communicator who can hold their own with engineers on manufacturing constraints and with executives on brand and product vision.
• A track record of building or scaling design systems that keep a growing product line consistent.
• Bonus: a broad design sensibility beyond ID and UI/UX to help inform and drive how Bevi views design more holistically than just the physical and digital products themselves.

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