Sportsbook & Casino CRM Executive

Who we are

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, free-to-play, and iGaming.

Our brands and sites include market movers and shakers like Bally Bet, Rainbow Riches Casino, Virgin Games, Jackpotjoy and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Well, what about the team?

At Bally’s Interactive we are looking for an energetic and passionate Sportsbook & Casino CRM Executive to join our CRM & Player Engagement team. The successful candidate will be at the heart of executing innovative and commercially impactful multi-channel CRM marketing campaigns across Sportsbook & Casino.

You will own the campaign delivery process from the initial briefing through to comprehensive reporting, ensuring that our commercial goals are met by delivering campaigns that are both engaging and effective. Braze expertise and strong cross-functional stakeholder management are key requirements to ensure our multi-channel campaigns (email, push, SMS, in-app / on-site, direct mail and more) across the entire lifecycle are executed successfully and meet business goals, such as increased player engagement, retention and lifetime value across our UK & Ireland brands.

So, what will you be doing?

• Translating campaign briefs into actionable plans, providing expert input on campaign strategy and execution.
• Orchestrating and governing the end-to-end CRM campaign lifecycle—including planning, build, execution, and measurement—across multiple channels.
• Leading the automation of both new and existing campaigns, leveraging a test-and-learn methodology to continuously optimise performance and drive efficiency.
• Configuring and managing onsite assets, offers, and rewarding mechanisms via content management systems and loyalty platforms.
• Planning and delivering timely, relevant campaigns aligned with the sporting calendar and topical events to maximise customer engagement.
• Owning and overseeing rigorous campaign QA and approval processes, ensuring flawless delivery, adherence to brief, and consistency with agreed SLAs.
• Delivering final campaign sign-off and conduct robust performance evaluations—sharing campaign results, key insights, and recommendations with stakeholders.
• Partnering with CRM Operations and cross-functional teams to enhance personalisation and automation capabilities; develop advanced segmentation and customer data points as needed.
• Supporting the wider CRM & Player Engagement strategy, maximising the impact and efficiency of player communications.
• Providing data-driven campaign reports, analysis, and actionable insights to key stakeholders.
• Acting as a primary CRM stakeholder for non-campaign projects, supporting improvements across CRM processes and systems.
• Building strong working relationships with key teams across CRM & Player Engagement, Acquisition & Digital, Creative Studio, Data, Product and MarTech.

And what are we looking for?

• Experience in multi-channel CRM campaign delivery (preferably with Braze).

• Braze experience in building, orchestrating, and measuring multi-channel campaigns, driving segmentation, personalisation, and performance optimisation.

• Experience & interest in Sports Betting / iGaming industry.
• Experience in managing CRM campaigns with a focus on multi-channel.
• Deep Knowledge of Sports Betting, particularly Football & Racing.
• Strong attention to detail & numerical skills.
• Excellent communication and stakeholder management skills.
• Ability to work collaboratively with cross-functional teams.
• Positive attitude and strong resilience to handle problems and barriers to meet objectives.
• Personable, friendly and communicative.
• Flexible, adaptable, able to think creatively & decisively as plans evolve and events unfold.
• Keep a customer-first mindset and use regular experimentation to analyse player behaviours, informing your decisions.
• Passionate about gaming, sports & digital marketing.

This is what you'll get 

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer: 

• Annual leave 
• Pension plan 
• Health insurance 
• Company share scheme 
• Volunteering days 
• Home office allowance 
• Wellness or Gym allowance 

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!
We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower. 
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

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