Sports Communications Specialist

Red Bull UK is currently recruiting for a Sports Communications Specialist to be based in London, UK.

The Sports Communications Specialist is responsible for playing a leading role in all aspects of our communications plans across Sport with a strong focus on Motorsports events and athletes (2-wheel, 4-wheel) as well as Watersports (Surf, Kitesurf) and Adventure (Climbing) topics taking place across the Sports Marketing calendar. They will work directly with colleagues in the Communications team, but also more broadly with the wider Red Bull UK marketing department including the Programming (Social & Owned channels), Creator, Content, Sports, Brand and Commercial Partnerships team.

They will be responsible for growing brand love by engaging new and existing consumers with authentic, innovative, and engaging storytelling linked to our Sports assets (Athletes, Events, Content projects, etc…) as well as building relationships with key media partners and influential voices (note, creator relationships are held with our Creator Marketing team).

They will be responsible for designing and delivering a year-round communications plan, informed by their passion and knowledge of the audiences and media landscape within. They will also contribute to new athlete project and event ideas for the following year and beyond.

Communication 

Identify, develop, and activate communications activities to raise awareness of and leverage Red Bull’s Events, Athletes, Content and International Series in general sports.

Create engaging content and stories from athletes for placement in both Earned media as well as Red Bull owned and managed channels (e.g. The Red Bulletin, redbull.com, Red Bull social channels).

Activity includes production and distribution of editorial content including photography and moving images (online media and broadcast), in addition to management of agencies to help drive Earned coverage.

Identifying opportunities and building relationships with key media partners and influencers across the Sports landscape.

Ensure all media coverage is captured and KPIs set and tracked to be evaluated to guide future priorities.

Collaboration 

Collaborating with Red Bull Media House colleagues within wider network group (Programming and Moving Image) to drive network growth and deliver on marketing objectives.

Responsible for coordination and communication of all playground activities.

Holistic calendar planning in cooperation with Programming team, including identifying assets (events, athletes) from the wider world of Red Bull to leverage for network growth.

Established as the clear first point of contact for playgrounds activity within the wider marketing department and the global business.

Athlete Development & Media Strategy

Responsible for driving athlete development and media strategy, including:

Ownership of relationships with athlete roster, building rapport and trust to understand their personal goals.

Collaborating with Athlete Marketing team to develop long term media strategies.

Working with athletes themselves to raise their profile, deepen their association with Red Bull and communicate their usage of our product in key occasions.

Knowledge of and passion for Sport generally in the UK and beyond, with a particular focus on all motorsport sectors.
Experience of activating communications campaigns for sporting events with solid media contacts.
Appetite for driving innovation in an evolving media landscape, with strong emphasis on Earned Social.
Experience of working with athletes/sports teams.
Creative, organised, driven and results orientated.
Adaptable and flexible to change at short notice.
Strong affinity with the Red Bull brand.

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.