Sports Communications Specialist

Company Description

Red Bull UK is recruiting for a Sports Communications Specialist, to be based within London UK.

The Sports Communications Specialist is responsible for playing a supportive role in all aspects of our communications plans across sports, with a strong focus on fitness and endurance events and athletes (Functional Fitness, Ironman, Ultrarunning, etc.), taking place throughout the year.

This role will also have a broader remit, supporting our field marketing team across regional events and third-party event activations. They will work directly with colleagues in the Communications team, but also more broadly with the Red Bull UK marketing department, including the Programming, Content, Sports, Brand, Field, and Commercial Partnerships teams.

They will be responsible for growing brand love by engaging new and existing consumers with authentic, innovative, and engaging storytelling linked to our sports assets (athletes, events, content projects, etc.), as well as building relationships with key media partners and creators.

They will be responsible for designing and delivering a year-round communications plan, informed by their passion for and knowledge of the audiences and media landscape within. They will also contribute to new athlete project and event ideas for 2026 and beyond.

The key success factors will be the delivery of targeted, quality media coverage around Red Bull's sports events, athletes, and content projects, as well as the innovative use of media channels and tactics across Earned, Managed, and Owned channels, reaching consumers in the right places with the right content.

Job Description

Communication

Identify, develop, and activate communication activities to raise awareness of and leverage Red Bull's events, athletes, content, and international series in general sports.
Create engaging content and stories from events and athletes for placement in both earned media as well as Red Bull-owned and managed channels (e.g., The Red Bulletin, redbull.com, Red Bull social channels).
Activities include the production and distribution of editorial content, including photography and moving images (online media and broadcast), in addition to the management of agencies to help drive earned coverage.
Identify opportunities and build relationships with key media partners and creators across the sports landscape.
Ensure all media coverage is captured and KPIs are set and tracked to be evaluated to guide future priorities.

Collaboration

Collaborate with Red Bull Media House colleagues within the wider network group (Programming, Social & Content) to drive network growth and deliver on marketing objectives.
Responsible for the coordination and communication of specific playground activities.
Holistic calendar planning, cooperating with the Programming team, including identifying assets (events, athletes) from the wider world of Red Bull to leverage for network growth.
Established as the clear first point of contact for playground activity within the wider marketing department and the global business.

Strategy

Responsible for driving athlete development and media strategy.
Ownership of relationships with the athlete roster, building rapport and trust to understand their personal goals.
Collaborate with Athlete Marketing Managers to develop long-term media strategies.
Work with athletes themselves to raise their profile, deepen their association with Red Bull, and communicate their usage of our product on key occasions.

Qualifications

Knowledge of and passion for sports generally in the UK and beyond, with a particular focus on the fitness and endurance sectors.
Experience in activating communication campaigns for sporting events with solid media contacts.
Appetite for driving innovation in an evolving media landscape.
Experience of working with athletes/sports teams.
Creative, organised, driven, and results-oriented.
Adaptable and flexible to change at short notice.
Strong affinity with the Red Bull brand.

Additional Information

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.