Mission Statement:
We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America. We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers! We are more than a product and more than a company; we are a culture. A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency. Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.
Job Summary
Black Rifle Coffee Company is seeking a Social Media Manager to lead the execution, optimization, and performance of our social media presence across all platforms. This role plays a critical part in ensuring our content is strategically distributed, optimized for each channel, and positioned to maximize reach and engagement. The Social Media Manager will focus on publishing, channel strategy, and performance management, working cross-functionally to ensure all content is leveraged to its fullest potential across Instagram, YouTube, Meta, X, and LinkedIn.Job Details
Key Responsibilities:
Content Distribution & Channel Execution
Own day-to-day publishing across all platforms (Instagram, YouTube, Meta, X, LinkedIn)
Ensure content is properly adapted, formatted, and optimized for each channel
Maximize the reach of every asset by distributing it across all relevant platforms
Platform Optimization & Strategy
Determine where and how content should be deployed to drive maximum engagement
Optimize posting strategy, timing, and format based on platform best practices
Stay current on platform changes, trends, and algorithms to continuously improve performance
Performance Tracking & Insights
Monitor performance across all channels (reach, engagement, growth, retention)
Report on key metrics and provide actionable insights to inform strategy
Use data to refine distribution approach and improve overall channel effectiveness
Education and Skill Requirements
6+ years of experience managing or leading social media accounts for a brand or organization
Proven experience managing multi-platform social strategies (Instagram, YouTube, Meta, X, LinkedIn)
Strong understanding of platform optimization, algorithms, and content distribution strategies
Experience working with a mid-to-large sized brand with meaningful audience reach
Strong analytical skills with experience tracking and reporting on social performance metrics
Experience using social media management and analytics tools (native platforms, Sprout, Hootsuite, etc.)
Highly organized with the ability to manage multiple channels and priorities simultaneously
Strong communication and cross-functional collaboration skills
Alignment with BRCC’s mission and a strong understanding of our core audience
Willingness and ability to travel as needed
Position Type/Expected Hours of Work/Physical Requirements
This is a full-time position and may require long hours and may require weekend and nights work per events.
Travel Requirements: Occasional travel may be required (15-25%)
While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment.
Specific vision abilities required by this job include close vision requirements due to computer work.
Light to moderate lifting is required.
Ability to uphold the stress of traveling.
Regular, predictable attendance is required; including quarter-driven hours as business demands dictate.
Moderate noise (i.e. business office with computers, phone, and printers, light traffic).
Ability to work in a confined area.
Ability to sit at a computer terminal for an extended period of time.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Agency Disclaimer:
Black Rifle Coffee Company does not accept unsolicited resumes from staffing agencies, search firms, or third parties. Any resume submitted in the absence of a signed agreement will become the property of Black Rifle Coffee Company, and no fee will be paid. Please do not contact our team regarding recruiting services.
