Social Media Manager - Sports

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission –  we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

We’re seeking a hungry and energetic Social Media Community Manager to join our new-look team. Sports Direct is going through a monumental evolution, we have a new brand direction, and a refined purpose and are building a new team to continue delivering this.

Working closely with our Senior Social Media Manager and wider content creation team in-house the Sports Social Media Manager will execute the strategy across Sports Direct social channels. Key objectives will include reach, site traffic, engagement and paid CTR. They will ensure that all communication and content reflect each brand’s personality, deliver on key marketing objectives and leverage culture to drive relevance for our brands. Key channels will include Instagram, TikTok & Facebook in year one.

THIS ROLE IS RIGHT FOR YOU IF...

• You are sport obsessed and up for collaborating with the biggest brands in the world such as Nike, adidas, PUMA, New Balance to name a few.
• You are looking to continuously innovate across new and existing social channels constantly optimizing through test-and-learn methods.
• You want to gain experience on set shooting with some of the biggest sporting athletes in the world.
• Are aware that this is not a traditional 9-5 pm role you must be open and motivated to work around key cultural moments that sometimes will sit outside of office hours with European and international travel included.

 WHAT YOU WILL BE DOING IN YOUR ROLE..

• Content Creation and Management: Develop, curate, and manage content for our social media platforms working closely with our creative and production teams to deliver your ideas.
• Attend shoots with athletes to capture social first photography and video content.
• Strategy Development: Create and implement social media strategies to align with business goals.
• Campaign Management: Plan, execute, and monitor social media campaigns.
• Engagement: Interact with followers, respond to comments and messages, and foster community engagement around relevant topics.
• Analytics and Reporting: Track, analyse, and report on social media performance metrics.
• Collaboration: Work with other departments (marketing, PR, customer service) to coordinate efforts.
• Trend Monitoring: Stay updated on social media trends, tools, and best practices whilst sharing insight & ideas with wider teams.
• Develop engaging copy that grabs attention both in long and short forms.
• Be our brand’s social media presence and establish our tone of voice taking direction from our new brand positioning and evolution.
• Working with the paid social team to execute paid-for campaigns, distributing content across the platforms where the consumer lives.

Qualifications

• Meticulous organization and timekeeping within a fast-paced and energetic team that juggle multiple projects and tasks.
• Attention to detail from a creative and copywriting point of view.
• Ability to understand and translate brand direction and purpose into social ideas and content.
• Ability to identify relevant cultural insights and apply these to your creative thinking.
• Deep understanding of how people engage with social platforms, and how behaviour is changing.
• Ability to translate data into insights to inform creative strategy.
• Great facilitation skills – for workshops and creative sprints.
• Ability to develop inspirational creative briefs for the creative content team.

A STRONG CULTURAL FIT

• We’re an energetic team looking for a new squad member who can keep up!
• Fundamental that you have a solution-orientated mindset.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.