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The Marketing Practice

Social Media Manager (LinkedIn)

Posted Yesterday
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In-Office
London, Greater London, England, GBR
Mid level
In-Office
London, Greater London, England, GBR
Mid level
Plans, launches, manages, and optimizes organic and paid social media campaigns, particularly on LinkedIn, for B2B clients. Responsibilities include client communication, campaign strategy, content scheduling, creative approval, budget management, performance analysis, reporting, workshops, new-business support, and team mentorship. The role also develops recommendations based on social trends, platform updates, and campaign insights.
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tmp helps B2B marketing leaders create coherence in a chaotic world. We’re looking for obsessively curious people to join us. 

You'll join 300 B2B experts across strategy, data, creative, media, client services, Sales activation, and shared services. Different skills brought together in integrated teams, centred around our clients: the world’s most impactful tech companies. 

So, if you’re interested in what makes the world work, if you find solving complex problems fun, and you love making the answers as simple as possible, then we’d love to hear from you.

What we are looking for:

The ideal candidate will have several years of Social Media experience and looking to take the next steps in their Digital career within the B2B space. They will be a great communicator and quick to adopt and learn new platforms and technologies.  You will be responsible for the planning and delivery of organic and paid Social Media campaigns, drawing on a wide range of skills to delight our clients with social media that can drive audiences from awareness to conversion.  


As the go-to person for social media, you’ll be adept at engaging with online communities and influencers, managing content in line with communication objectives, and providing clients with in-depth reports and recommendations. You’ll also be comfortable with presenting and liaising with clients and colleagues of varying seniority, speaking confidently to showcase Social Media expertise, and adapting your communication style accordingly.  

Support new business activities:  

  • Work with Media and client services teams on the creation of content that can be used to win new business.    

Client growth:  

  • Support with the creation and selling of new Social Media propositions to client teams.   

Client management:  

  • Take the client and internal briefs and produce Social Media plans that meet or exceed the objectives.   
  • Engage in daily communication with clients and internal client service teams to ensure all briefs and deadlines are met effectively on time and to spec.   
  • Participate in face-to-face and online meetings with new and existing clients and take the lead in presenting social media propositions.  
  • Run Social Media workshops for clients, both face-to-face and online.  

Planning and strategy:  

  • Responsible for the planning of organic and paid Social Media campaigns and projects across multiple platforms.  

Activation:  

  • Set up, manage, and optimise different types of paid Social Media campaigns.   
  • Approving creative.  
  • Management and scheduling of content.  

Campaign management and delivery:  

  • Manage costs incurred and revenue generated from Social Media platforms.   
  • Suggest and implement new ideas, improvements and optimizations to existing campaigns and projects to improve performance.  
  • Problem-solve, taking the lead in proposing solutions to any campaign issues that may arise, communicating your recommendations back to the internal team.   

Reporting:  

  • Track, measure, analyse, and report on the performance of Social Media campaigns and projects regularly.   
  • Share results, insights, and recommendations internally and with clients.  

Insights:  

  • Help shape the Social Media strategy by staying on top of current trends, technology, and best practices to make recommendations to the wider team.  

Mentorship:  

  • Monitor and guide more junior members of the team on Social Media activities, delegating tasks, reviewing, and feeding back on the work that they have delivered.   

Requirements

Who you are:

    • Very good communication and project management skills and ability to present with confidence.  
    • Ability to plan and prioritise multiple workstreams and escalate where necessary.  
    • Calm and consistent under pressure.   
    • Results orientated, with a flair for using analytical skills to pull actionable insights from data.  
    • Very experienced with using Social Media tools.  
    • Good working knowledge of Microsoft PowerPoint and Excel.   
    • Very strong understanding of and experience within the LinkedIn platform 
    • Strong attention to detail and multitasking skills.    
    • Able to write compelling short form copy.  

What you will need:

    • Several years of experience managing Social Media campaigns and projects within the B2B space preferably agency side  
    • Strong platform knowledge and experience using the LinkedIn platform in a professional capacity.   
    • Experience in planning and implementation of organic and paid Social Media campaigns.   
    • Experience in running LinkedIn paid campaigns which include planning, set up, optimisations, budget management, measurement and reporting against KPIs. 
    • Strong knowledge of Excel. Good working knowledge of PowerPoint. 
    • Experience and exposure within other areas of Paid Media is a bonus.  
    • Knowledge of Reddit and its advertising offer is desirable. 

Benefits

What we offer in return:

  • Generous holiday allowance (Plentiful PTO) 
  • Shutdown between Christmas and New Year 
  • Private healthcare and dental insurance  
  • Group income protection 
  • Salary sacrifice pension scheme  
  • Access to well-being coaching or counselling sessions once a week  
  • Financial health support 
  • Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks. 
  • Use our portal to access discounts and cashback at plenty of retailers. You can also sign up for our cycle-to-work scheme. 
  • Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions. 

A note on applying 

Not sure you tick every box? Apply anyway. Research shows some people hold back unless they meet 100% of the requirements. We do not want that to be you. 

At tmp, we hire for potential, mindset, and character as much as experience. If you are excited about the role but your background is not a perfect match, we would still love to hear from you. You might be exactly what we are looking for, either for this role or another. 

We are committed to building a diverse team because diversity fuels creativity and better results for everyone. We encourage applications from all backgrounds. If you need any accommodations during the process, just let us know. 

As an employee of tmp, we expect you to remain up to date with information security training and policies, and the company policies set out in your contract. For management roles, this includes ensuring members of your team undertake relevant training and adhere to company policies. 

HQ

The Marketing Practice London, England Office

Clareville House, 26-27 Oxendon St, 4th Floor, London, United Kingdom, SW1Y 4EL

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