Social Media Lead

Could you turn the world’s most trusted data into the internet’s most engaging content? We’re looking for an experienced, highly creative social media lead that specialises in B2B. Someone who can not only deliver day to day on video production and writing but also shape and implement a strategy. This is a ground up role that blends execution and strategy and provides the chance to build a scalable social media model that can grow and make a huge impact globally.

YouGov is the trusted source of data on anything and everything to do with reality – whether it’s cultural trends, politics, consumer patterns, or shopper habits. We are the #1 most quoted market research company by the world’s media, and our social media presence needs to match and amplify this. We want to share reality where people are and turn our social channels into places people want to spend time and engage.

If you’re a passionate data storyteller with a keen understanding of social trends and the ability to oversee video production   this is a chance to combine strategy and creativity and shape a leading global brands presence.

This is a hybrid role, so individuals must be able to commute to the London office at least 3 days a week.

Regrettably, we are unable to provide visa sponsorship, so you must be eligible to work in the UK on a permanent basis.

What will I be doing day-to-day?

Strategy & execution

• Develop and execute YouGov’s social media strategy across all channels and audiences
• Drive the growth of YouGov’s social channels, increasing brand awareness, trust, consideration, and engagement
• Collaborate closely with marketing teams to align messaging and produce social assets that effectively engage our audiences
• Own and manage the social team’s budget in addition to building and maintaining a network of freelancers
• Lead on both organic and paid social strategy, ensuring an integrated approach across channels.

Team Management, Content creation & production

• Create, write, and publish compelling, data-driven social content, emphasizing video formats
• Build and nurture a network of internal personalities who can create and be the face of engaging social content series
• Manage and develop two social media team members, who are currently focused primarily on paid social, providing guidance and support to broaden their expertise.

Community & analytics

• Actively manage community engagement, ensuring responsive, credible interactions across all social platforms
• Lead social analytics, measure content effectiveness, and refine approaches based on insights and audience feedback
• Identify and leverage social media trends while consistently reinforcing YouGov’s brand

These are the essentials you need to get an interview:

• 5 years experience working on social media channels for a high growth B2B brand
• 2 years of experience managing and scaling a social media function
• Exceptional copywriting, editing, and content creation skills, with experience translating complex data into clear and engaging stories
• Creative multimedia content production skills (video & audio)
• Demonstrated ability to independently manage and execute end-to-end content processes, from concept through to publication and performance analysis
• Strong analytical skills with experience using social media analytics and insights platforms
• Experience of working with the US market

Behavioural competencies:

• Excellent communication and interpersonal skills, with experience collaborating across international teams and levels.
• A mentorship mindset with the ability to encourage and foster personalities who might feature on our social channels.
• Confidence to engage and work with senior leaders.

It would be great if you had experience in the below, but we’ll support you if you don’t:

• Previous experience data driven organizations
• Familiarity with social listening and advanced analytics tools
• Experience taking a brand on a social journey and building a team from the ground up
• Experience of working with global markets

We offer some brilliant benefits and perks at YouGov, some of which include:

• In the UK you’ll get 25 days annual leave + Bank holidays throughout the year to take a well-earned rest, plus 1 extra day off for your birthday. In addition to this YouGov offers a designated day off that you can use to rest and recharge as we understand the importance of health and wellbeing
• You will also have the option to work abroad for up to 30 days in a calendar year 
• We’re big on learning, so all YouGovers have access to the vast number of courses to help develop your career
• Auto-enrolled pension scheme
• BUPA Private Medical Insurance
• Health Cash Plan
• Cycle to work scheme
• Employee Assistance Programme 
• Workplace Savings Plan
• Eyecare Vouchers
• Annual Season Ticket Loan
• Corporate Gym Membership Discount

Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do. 
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work. 
 
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy