Social Media Lead (UK)

Social Strategist (UK)

Full-time, starting on a 6 to 12 months fixed-term contract.

London, UK (Hybrid - 2 days from office).

About Greenpark

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency. Our Purpose is to help brands create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the role

We are looking for an experienced Social Strategist. Working in a small team, you will have experience in auditing, ideating, concepting and creating content for social channels with a performance mindset. You will also have strong experience in data-analysis and auditing to create strategies that meet the needs of our clients and their audiences.

The role will be primarily dedicated to a project with a food solution company in the UK, working across a portfolio of brands on strategy and insights on multiple social channels. This role will be expected to work closely with the client on understanding their brand priorities and matching those to landscape and audience insights to create playbooks and strategies to set the social accounts up for success. However, we would expect this role to also contribute to the social media accounts across the agency and work with the team to help advise and guide a number of different client and internal projects.

What you’ll do

• Conduct thorough research to inform the social offering of our clients, including but not limited to desk research, data insights and analysis, native analysis and social listening, alongside a thorough awareness of platform specific best practice, and latest developments in social.
• Create and inform the user journeys of our projects across social media platforms and also to web.
• Use both creative and data to inform the content types, formats and platforms that will be most suitable for driving performance, our client’s needs and their audiences.
• Working on influencer and creator-based strategies and managing influencer and creator campaigns ongoing when required.
• Collaborate with our internal teams to deliver on the strategic needs of new and existing clients.
• To work with our other content strategists and other agency teams to being in-depth social insights into our cross-platform strategies.
• To work with our search and insights teams to provide in-depth social insights to help inform our search recommendations.  
• Create and inform social content publishing workflows for our clients.
• Set guidelines for the tone, style, and voice of all social content, as well as create governance documents for clients where appropriate, including playbooks.
• Conduct thorough social audits and touchpoint analyses.
• Overseeing the planning, production and reporting on social publishing as required, Mentoring social team members on best practice and innovation and working across the agency to keep Greenpark abreast of changes in the social landscape

About you

• Minimum 5+ years in social strategy with a broad understanding of consumer habits, channels and touchpoints.
• Experience in food and drink is preferred, and the candidate will ideally have experience across a number of categories and industries, including lifestyle, health and wellness, beauty and consumer goods
• A deep understanding of channel purpose, appropriate content formats and best practices to meet audience and channel needs. 
• Comfortable conducting consumer research (whether desk research, or through insights tools)
• A sound understanding of social platforms and their role in publishing.
• A sound understanding of social reporting and analytics and how to interpret data to lead strategies.
• Experience in both organic and paid media and the ability to align paid and organic strategies across social and web.
• Experience concepting and creating social content.
• Experience creating user journeys informed by consumer and SEO insights. Experience in connecting social projects to web and working holistically across digital platforms.
• Experience in influencer analysis, recruitment and management.
• Experience in working with other agencies to deliver holistic social strategies.
• You live & breathe Greenpark’s core values—championing openness, respect, innovation, and teamwork—so that every interaction, both internally and externally, reflects our commitment to our values.

How we'll support you

• 25 days of holidays per year + UK bank holidays and your birthday off.
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
• Private pension and private healthcare insurance.
• Access to Free VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
• Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events. 
• Enhanced maternity/paternity leave allowances.
• WFA policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription.

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.