About the role
Our JustGiving brand team is focused on telling real stories that inspire generosity and make a positive impact. As Social Media Lead, you’ll shape how JustGiving shows up across social platforms, turning social into a meaningful driver of brand growth, storytelling, and reach.
This role partners closely with campaigns, PR and communications teams to build a distinctive, human social presence that reflects our purpose and values.
What you'll be doing
Set and lead the organic social media strategy aligned to brand and marketing priorities.
Shape compelling storytelling through user stories, community participation, and creator‑led content.
Developing clear channel strategies, content pillars and principles to bring this to life.
Embed social into campaigns, events, and cultural moments from the earliest planning stages.
Lead and develop the social team and agency partners with clear direction and high creative standards.
Define and deliver how we show up at events and IRL moments to capture content that travels beyond the day.
Leveraging the power of social to drive brand perceptions and contribute to how we win in LLMs & AI-led search.
Measure impact beyond reach and engagement, using insight to inform learning and investment.
What you'll bring
Significant experience leading organic social for a consumer‑facing brand with clear ownership of strategy and outcomes.
A strong creative instinct, with the ability to spot great stories and turn them into compelling social ideas.
Deep understanding of social platforms, formats and cultural trends — and where they’re heading next.
The ability to balance between leading and delivering multiple workstreams in tandem.
Experience managing agencies and collaborating with cross‑functional stakeholders.
A collaborative leadership approach with experience coaching or mentoring others.
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Blackbaud is a digital-first company which embraces a flexible remote or hybrid work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
