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Department: Marketing
Team: Brand & Content
Location: London
Position Type: Contractor (inside IR35) until 31st October 2025, Full-Time
About the Team
The GSMA Brand and Content Strategy team comprises diverse expertise in Editorial, Branding, Social Media, Video Production, Design, and Strategic functions, like Content, Email and Data. Combining creative minds and strategic communicators, these teams craft compelling content for diverse audiences, ensuring a consistent and impactful brand identity and narrative across multiple touchpoints.
Our Social Media team members are responsible for implementing social media activity across the GSMA, managing a broad range of social media platforms. With a small number of social experts, it is expected that everyone takes on all aspects of social media management as needed. The team manages both organic and paid social media campaigns for different parts of the organisation, supporting our Global MWC and M360 event series and GSMA programme marketing.
What the hiring manager says
“This is an opportunity for someone to join the GSMA at a transformational time. I am looking for someone who is highly motivated, creative, passionate about all things social and ready to help us define our future.
This person will play a pivotal role in executing our new social strategy, redefining our ways of working, and evolving social media from a delivery function into a strategic partner for our business. We have everything we need to be successful – a powerful brand purpose, an incredible story to tell, and an organisation hungry for change. All we need is people with the ambition and talent to join us on that journey.”
Tom Kenyon, Senior Social Media Manager
About the Role
As our Social Media Executive, you will collaborate closely with the wider Marketing & Creative teams to create engaging content for key business areas. Your responsibilities will include:
• Overseeing key social media activity across channels such as LinkedIn, Instagram, Twitter, Facebook, and YouTube.
• Assisting the Social Media Manager in various elements of social media, including innovative content creation, copywriting, scheduling, and reporting.
• Planning and managing content calendars for GSMA social channels, aligning with wider marketing plans for key business areas.
• Taking charge of social media community management by monitoring conversations, tracking trends, and engaging with our audiences.
• Creating engaging social media assets (short-form video, imagery, memes, GIFs, carousels) for different platforms.
• Collaborating with key internal stakeholders to create compelling and relevant content.
• Help develop a strategy for a potential new platform for our MWC event series – TikTok
• Staying up-to-date with the latest social trends, platforms, and news.
About You
You will be a proactive team player, passionate about social media, with a fundamental understanding of various social media platforms. Key experience and attributes include:
• Keen interest in the technology industry.
• Strong attention to detail and excellent written communication skills.
• Creative mindset and ability to identify opportunities & implement them.
• Advanced knowledge of social media tools & platforms.
• Experience using Photoshop, Canva and Premiere Pro to create engaging visual content (or alternative image and video editing tools) would be an advantage.
• Understanding of social media business processes and CRM/database management.
• Highly organised, bringing structure, rigour, and consistency to the day-to-day delivery of our social media strategy.
• Ability to work collaboratively with multiple stakeholders across various teams and regions.
• Keen interest in all social media platforms, in particular LinkedIn, Instagram & TikTok.
Contract type
Short term Contractor
Worker type
Contingent Worker
What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.
