The Social Media Associate is responsible for content creation and production, event coverage, trend-based content creation, community engagement, and platform growth to enhance brand presence on social media.
Job Location: Arusha, Tanzania
About the Role:
We’re looking for someone who truly knows social media and the science behind what works. You should be social media savvy, creative, and comfortable bringing ideas to life both behind and in front of the camera.
The ideal candidate knows how platforms like TikTok, Instagram, Facebook, and WhatsApp work and is comfortable filming, editing, and posting content directly from a phone. They enjoy experimenting with fresh ideas, have a good sense of humor, and are excited by testing content to discover what resonates most with audiences.
About the Role:
We’re looking for someone who truly knows social media and the science behind what works. You should be social media savvy, creative, and comfortable bringing ideas to life both behind and in front of the camera.
The ideal candidate knows how platforms like TikTok, Instagram, Facebook, and WhatsApp work and is comfortable filming, editing, and posting content directly from a phone. They enjoy experimenting with fresh ideas, have a good sense of humor, and are excited by testing content to discover what resonates most with audiences.
Strong people skills are essential, alongside the ability to comfortably engage with customers, partners, and team members while creating content. The role also calls for someone adaptable who can adjust ideas quickly, especially while working in the field.
Above all, the role requires someone with a strong eye for storytelling who can make even technical topics, such as renewable energy, relatable and interesting to a niche audience. You’ll be the creative mind behind the posts, reels, memes, and videos that showcase how our products bring light, community, and energy into people’s lives.
What you would be expected to do:
Content Creation & Production
- Assist in filming, capturing, and editing high-quality social media content with minimal supervision, bringing creativity, originality, and a strong storytelling approach to our channels.
Cross-Department Coordination
- Work closely with various departments to develop engaging content around social media moments, company culture, and key calendar events such as Customer Service Week (CSW) and other social holidays.
Event Coverage
- Assist the marketing team in covering activations such as roadshows, expos, product showcases, and other field activities by capturing dynamic, real-time content. This means you’ll spend time in the field and should be open to travel.
Campaign Participation
- Contribute to brainstorming sessions and planning discussions for marketing and social media campaigns, helping shape creative ideas from concept to execution.
Content Repurposing
- Capture and collect raw video assets that can be repurposed into high-performing short-form content such as Reels, TikToks, and other platform-specific formats.
Trend-Based Content Creation
- Create native social media content that reflects trending topics, sounds, and formats to improve reach, engagement, and platform relevance.
Community Engagement
- Follow up on customer care (CC) replies and assist in audience engagement to ensure timely, consistent, and brand-aligned interactions.
Platform Growth
- Maintain consistency across new and existing platforms through trend participation, creative content creation, and audience engagement activities.
Reporting & Channel Insights
- Track and provide updates on the performance of the channels you manage with the social media team and internal stakeholders.
You might be a strong candidate if you have:
- 1–3 years of experience in social media content creation, digital marketing, or content production, either within an agency or in-house environment.
- Experience managing or contributing to a brand’s TikTok, WhatsApp, Instagram, or Facebook presence.
- A strong portfolio or personal social media page that highlights creative content work.
- Experience covering live events such as activations, roadshows, expos, or field marketing campaigns.
- Familiarity with social media reporting tools including platform insights, Meta Business Suite, and TikTok channel insights.
- Familiarity with mobile editing tools such as CapCut, InShot, or related applications.
- Exposure to consumer brands, tech products, or mission-focused organisations will be an added advantage.
What Sun King offers:
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry
- An open-minded, collaborative culture with enthusiastic colleagues driven by the challenge of innovation and making a profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.
We place great importance on sustaining a diverse, inclusive work environment.
We believe that innovation and understanding comes from diversity on every spectrum. We work to make sure every Sun King team member knows that they belong, knowing that sustaining an inclusive workplace requires conscious effort and is a continuous journey, not an end-state.
Sun King recruits, employs, trains, compensates and promotes people based on their experience, skills, effort, and results. We explicitly prohibit discrimination on the basis of race, religion, caste, national origin, color, gender, marital status, family structure, sexual orientation, HIV/AIDS status, or disability.
About
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection.Sun King has built a new kind of energy utility: distributed, green, customer-centric, and affordable. We bring clean, reliable, decentralized energy directly into people’s lives — from solar kits that provide first-time energy access to multi-kilowatt systems that serve both off-grid users and grid-connected customers powering larger homes, schools, hospitals, farms, offices, and light manufacturing.Already, 25 million homes and businesses rely on Sun King for electricity supply and the appliances and services it enables: lighting, televisions, fans, refrigeration, and smartphones. Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright.Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.
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