We’re a social and end-to-end content production agency. Since 2008 we’ve been building an integrated, digital-first offering that combines content excellence with channel best practice to drive performance across our client base.
As a values-driven agency, our people are our power. We stay ahead of the game by hiring smart thinkers and giving them back what they put in: through rapid progression, industry-leading benefits and a culture which has been named in Campaign’s Best Places to Work for 8 years running.
We are looking for a Audience Insights Manager with a strong background in social listening and audience research.
This role focuses on understanding audiences in depth, exploring the conversations, communities, behaviours and cultural influences that shape how people think, engage and make decisions.
You'll use social listening, audience intelligence platforms, search data and community research to uncover insights, trends and opportunities that inform social and channel strategies, content development and creative campaigns.
You'll go beyond surface-level data, investigating online communities, identifying audience motivations and cultural tensions, and translating findings into clear, actionable insights that creative, content and strategy teams can build on.
The role also covers social and digital channel audits, competitor analysis and content performance research, helping brands understand where and how to connect with their audiences.
You'll work across B2B and B2C brands in sectors including finance, technology, ecommerce, travel and hospitality, collaborating closely with our Audience Strategy Lead and wider creative, content and client teams.
Core Responsibilities
- Conduct social listening and audience research to uncover behaviours, motivations, conversations and emerging trends
- Research online communities, forums and platforms such as Reddit to identify audience attitudes, interests, pain points and unmet needs
- Analyse social, search and audience data to uncover insights, cultural tensions and opportunities for brands
- Lead social and digital channel audits, assessing content performance, audience engagement, platform effectiveness and opportunities for improvement
- Conduct competitor, category and cultural analysis to identify trends, content gaps and opportunities
- Translate audience intelligence into clear insights and recommendations that inform social and channel strategies, creative briefs, content development and campaigns
- Identify audience needs, content opportunities and platform behaviours to support the development of content pillars, channel roles and wider content ecosystems
- Monitor emerging trends, content formats, platforms and online communities relevant to clients
- Analyse social content and campaign performance to inform future content and channel recommendations
- Develop insight-led presentations and research findings for internal teams and clients
- Collaborate with the Audience Strategy Lead and wider teams on pitches, campaigns and strategic projects
Requirements
- 3–5 years' experience in social, audience insights, social listening and digital research
- Strong hands-on experience in social listening, audience research, community analysis and channel audits
- Experience using tools such as Meltwater, Audiense, SEMrush, Glimpse, AnswerThePublic or similar
- Strong understanding of Reddit, online communities, social platforms and digital audience behaviours
- Ability to analyse qualitative and quantitative data, identify patterns and uncover insights beyond standard reporting
- Proven ability to translate audience research into meaningful insights and recommendations that inform content, creative and channel strategies
- Good understanding of social and digital channels, content formats and how audiences engage across different platforms
- Experience working across B2B and B2C audiences
- Strong presentation, communication and strategic storytelling skills
- Ability to independently manage research and insight projects while collaborating with creative, content and strategy teams
Benefits
- Named in Campaign Magazine's Best Places to Work 8 years running
- Hybrid working - 2 days in the office per week
- Private Healthcare & Life Insurance
- 25 Days+ Holiday
- Team Mini breaks in the UK and abroad
- Regular Socials
- Culture: Open, Engaged & Inspirational
eight&four London, England Office
1st Floor, White Collar Factory, 1 Old Street Yard, London, United Kingdom, EC1Y 8AF
