Own the brand’s social media channel across Instagram, TikTok, and Pinterest. Responsibilities include developing platform-specific content, managing community engagement, planning story schedules, maintaining UGC assets, leading influencer identification and paid collaborations, coordinating with paid social teams, and reporting on engagement, performance, and ROI. The role requires hands-on execution, strong communication, independent work, and adaptability in a fast-paced fashion business.
Designed for those who live boldly, Rat & Boa evokes a spirit of adventure, sensuality and duality. Each piece reflects our commitment to style that’s both timeless and fresh, made for hedonistic women who make their own rules.
Reports to: Brand & Content Manager
Purpose: You’ll own our social media as a channel. That includes creating original concepts, managing our community, driving our influencer strategy forward and reporting your progress back to the business, all under the direction of our Brand & Content Manager, who leads the umbrella creative strategy.
Requirements
Key Responsibilities
Content & Storytelling
- You’ll be given direction and support from our Brand & Content Manager to translate the season’s broader creative themes into platform-specific, socially native campaigns.
- You’ll give input on original concepts, campaigns and storytelling tailored to each platform (Instagram, TikTok, Pinterest), with scope to expand to new platforms as they become relevant.
Community
- You’ll own and personally manage community engagement, comments, and DMs, engaging in proactive conversations and growing advocacy from our community.
- Manage the organisation and uploading of the weekly story schedule across our social platforms.
- Work within the social calendar, which is owned by the Brand & Content Manager, to plan and deliver what's needed (including but not excluded to iPhone shoots, paid collaborations and mood content).
- Track brand tags, catalogues assets, and maintains the UGC library.
- Manage the Dash Social platform.
Influencer Strategy
- You’ll own influencer strategy end to end: identifying relevant creators, building relationships and negotiating paid collaborations.
- Oversee outreach volume and process, working alongside our Social, Production & PR coordinator.
- Collaborate with the paid social team, sharing all new assets in good time.
- You’ll report back to the business on ROI.
Reporting
- You’ll own social reporting: performance, engagement trends, and the impact of influencer activity.
What Success Looks Like
- You’ll be a naturally hands-on executor; working with our Brand & Content Manager to fulfil a busy calendar.
- Platform-specific storytelling and posting cadence will be reliably consistent and proactively managed, driven by a clear calendar rather than leftover campaign content.
- Community engagement will have a defined tone, and conversations will be proactive, not just reactive.
- The influencer strategy will run as a well organised system. There’ll be clear criteria for who gets approached or gifted, an assured negotiation process, and ROI will be reported as standard.
Soft Skills
- Must be able to work well independently and as part of a collaborative team
- Excellent communication skills, able to provide clear direction and leadership on creative concepts visually and verbally
- Ability to adapt to the changing needs of a fast paced business
Benefits
- Hybrid working
- Generous Holiday Allowance
Rat & Boa London, England Office
London, United Kingdom
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