Social Data Analyst

Company Description

As Leo Burnett himself once said: “At the end of the day, we’re just people talking to people.”

And that sums up how we think. We never forget that on the other side of every screen, watching every ad or reading every tweet are people. Not just pairs of eyes with credit cards. But human beings, who want to be entertained, engaged and listened to.

At Leo Burnett we like to make the good stuff in life accessible to everyone. It’s our agency’s big shiny North Star, guiding everything from our work and how we build our culture, to the values we uphold and the initiatives we implement to improve Diversity Equity & Inclusion.

We believe in the power of a strong culture that puts people and creativity at the heart of everything we do. Our incredible team is made up of some of the most passionate and creative minds in the industry, and you’ll be hard pushed to find a more genuinely friendly bunch. We’ve created an informal atmosphere where everyone is invited to share their ideas and thrive. And that way of working. Well, it’s working. We’re proud to say that our staff survey shows record happiness scores over the last 12 months.
We are an open, down to earth and friendly bunch who are always on the lookout for passionate and curious people to join our gang.

It’s never been more important to us to reflect the wonderful mix of people who consume our advertising, which is why when it comes to improving Diversity Equity & Inclusion we’re not just talking the talk, we’re walking the walk. Our internal group D&I Allies at Leo’s (DIAL) was formed to help us make and track progress against our commitment to DE&I. DIAL spearheads policies, processes and initiatives to actively advance positive change.

Furthermore, in 2022 we created The Everyone Way, a process designed to embed positive DE&I practices into the creative process with our clients, working alongside DE&I consultancies The Unmistakables and The Diversity Standards Collective.
We also support industry-wide initiatives such as Unstereotype Alliance, Free the Work, Just Runners, WACL and Bloom to name a few.

It’s our distinctive approach, combined with our passion for populist creativity and relentless pursuit of excellence that makes Leo Burnett such a uniquely special and enjoyable place to work.

Our Commitment to Diversity & Inclusion

Diversity and inclusion are a core part of our DNA at Leo Burnett. We’re committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion fuel our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.
We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.

Job Description

We’re looking for a Social Data Analyst to help build a growing social offering at the heart of Leo Burnett - made up of Social, Editorial and Comms Planning specialists.

Your job will be to decipher and translate complex datasets from social media platforms, and other sources, into compelling narratives that help shape strategic and creative decisions.

What You’ll Be Doing:

Your key responsibilities will include:

• Data analysis - you’ll be collecting, analysing, and interpreting data from all social platforms - uncovering trends, patterns, and sentiments. These will help to fuel our social content and ideas.
• Data storytelling - you’ll be crafting narratives from your data insights to convince others - making visually engaging presentations, reports, and dashboards.
• Trend analysis - you’ll be monitoring and analysing industry trends, competitive landscapes, and emerging technologies to anticipate shifts in consumer behaviour and identify growth opportunities.
• Performance tracking - you’ll be analysing the success of our social content on an ongoing basis, defining whether it meets the KPIs set and suggesting opportunities for improvement and optimisation

Qualifications

To be successful in this role you will need:

• You’ll be proficient in data analysis tools and languages – like:
  • Social listening tools e.g. Netbase Quid, Brandwatch
  • Web analytic tools e.g. Google Analytics, Adobe Analytics, SimilarWeb
  • Social networks native analytic tools e.g. Meta Business Suite, TikTok Analytics, YouTube Studio
• You’ll be deeply analytical, able to turn complex data sets into simple, compelling narratives
• You’ll be collaborative, able to works in a cross functional team of strategists and creatives.
• You’ll be excited by working in a fast paced, creative environment.
• You’ll have 3-5 years of experience in an insights / social insights department or agency

Additional Information

Leo Burnett has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
#LI-Hybrid