Job Description:
What are we looking for?
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As a business we have an opportunity to unlock the power of Social Media as a brand building tool and and build closer connections to consumers. We are now driving an ambition to reimagine how we show up on our brand social media channels and we need a talented Social & Creative Excellence Manager to join our efforts on a 12 month contract. This role sits within the BCCHub team (Brand Content & Conversion Hub) and supports a Global and multi market EU&CE Brand Content & Social Media agenda.
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The key purpose of this role is to support our business critical deliverables across our priority Brand & Content IBEs and our social media agenda across brands in the Mars Snacking portfolio. The assignment will help manage the development and operationalisation of ground breaking social media strategies for our brands and IBEs, while driving excellence, effectiveness, brand love and conversion against our PESO (Paid, Earned, Owned & Shared) framework. The role is a hands on expert who will work with a range of specialist agency partners and internal stakeholders.
What will be your key responsibilities?
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Support the creative development and production of IBE campaigns across priority Cells and Brand projects.
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Support the set up of the EU&CE priority workstream of Social Reimagination. Help the BCC team to continue to define our Social Reimagination creative strategy as a part of PESO. This will span multiple social platforms and efforts across content development, community management, influencers etc.
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Help drive creative excellence, effectiveness and production efficiency across all of our IBE and Social outputs within BCC. This includes ensuring we are working to platform best practice, leveraging the relevant content effectiveness tools and JBP credits and developing fit for purpose creative assets for the Region.
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Work closely & collaboratively with key stakeholders (e.g. Media, Brand Teams, Corporate Affairs, PR, Consumer Care and DCOM) across the business and our creative and specialist agency partners to ensure connected and effective creative outputs and content plans.
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Drive social excellence and consistency across the region, managing the relationships with local markets and supporting the development and implementation of regional structures, processes and governance. Support and guide local markets in the deployment and management of social campaign, reactive and influencer content.
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Educate and engage internal stakeholders on the value and power of social media, as well as social best practice, ensuring a collective understanding on the roles and performance of our channels across the business.
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Work with our Media, DCOM and Insights teams to support a test and learn programme for social, including investigation and trial of new platforms, social commerce pilots and content types that will drive our brand and growth objectives.
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Drive social excellence and expertise within the team and beyond through a continuous learning agenda. Keep up to date with evolving social media features and trends as well as keeping a close eye on and taking learnings from what others brands are doing across different channels.
What can you expect from Mars?
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Work with diverse and talented Associates, all guided by the Five Principles.
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Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
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Best-in-class learning and development support from day one, including access to our in-house Mars University.
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An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
