Social Creative Director

Who we are

We are Newgen, a social-first creative and creator agency, with over 100 digital and social natives, across offices across London, Manchester and New York.
Through our roots in creator, we have built a deep understanding of Culture, Communities and Creative, and leverage it daily to help our clients tap into audiences in ways that truly connect and cut through.

We believe the advertising industry has been slow to adapt to the significant shifts in consumer behaviour, not really understanding the way audiences navigate the fragmented digital world. Many agencies cling to outdated methodologies that no longer deliver the desired impact. We're driven by the conviction that there's a better way – a way that aligns with how people actually interact, share, and make decisions in the digital age. Our mission is to revolutionize these connections, making advertising more relevant, more engaging, more fun, and more effective.

Our approach combines cutting-edge analytics, trend insights, cultural understanding and creativity to foster genuine collaborations between brands and influential creators, unlocking engagement and value creation.

Our clients include Samsung, PepsiCo, Cetaphil, Epic Games, Gillette and more, who trust us to deliver best-in-class, full-service work. Data and Insights, Strategy, Creative, Production, Creator/Influencer, Talent Management, Media Management and more.
Newgen EMEA operates a hybrid culture in our London and Manchester offices, as we understand the value of both home and in-office working. We expect office attendance at least 3 days per week with Tuesday, Wednesday and Thursday being mandatory, as we believe it strikes the right balance between quiet focused work, teamwork, collaboration and a healthy company culture.
Join us to be part of a forward-thinking, ambitious team shaping the future of social creativity.

The role:

We’re looking for an outstanding social creative director to help lead the campaign department whilst the current ECD is on maternity leave and on her return reporting into her as together you help grow the department. Newgen prides itself on being the future of social creativity and this role will be brought on to carry the torch in best in class creative output. They must understand and believe that brands no longer can just turn up in traditional mediums, but instead grow their brand from communities up. With a tireless pursuit to showcase what the new ‘best in class’ looks like, this social first Creative Director must be a highly passionate creative, whose second language is the ins and outs of social and creator first whilst also truly understanding the bigger brand picture.

This senior hire will be given the autonomy to lead creative projects and client presentations and will be responsible for creating showcase campaigns for the agency. As mentioned, this hire will be in charge of steering the department in the absence of the ECD on mat leave and provide the team with the support and guidance to shape their campaigns.

Beyond brand campaign work, this role will liaise with the content team and ensure the overall ambition and quality of our organic output.

The creative team provides itself with its collaborative culture and supportive ways of working and we’re looking for an individual who shares the same ethos. This successful candidate will be enthused to be part of a bigger mission and upward trajectory.

This individual would have at least 8 years of experience within a creative agency and an inspiring creative portfolio showcasing previous conceptualized and delivered campaigns for big brands.

NewGen operates under a hybrid working model within a minimum of three days expected in the office (or on shoots). At times, more in person days may be required in order to deliver the work and/or pitches.

Requirements:

• Conceptualize and lead social first campaigns that deliver best in class creativity for our clients and created to transcend platforms
• Work with the editorial social team on executing campaign creative for peak optimisation across channels
• Help educate and upskill more junior team members on the development of campaign creative
• Work with the studio, design and production team to execute campaigns at the highest standard.
• Present to clients and sell in creative work that is both on brand for our clients but also positively challenges
• Bring a positive and proactive energy to the team and help inspire the agency creatively
• Hold creative workshop sessions with the wider agency to help our creative culture breed through the agency
• At least 8 years of creative agency experience
• An impressive portfolio of social-first work
• Ideally, this candidate also showcases strong understanding of brand and is confident in leading platform work too.
• Manage and support the current creative team and support them in their growth

Benefits

• 36 days holiday per year, including a 10 day block "reset", Christmas closure and birthday day off.
• Ben Allowance - Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there)
• Access to Vitality healthcare for health insurance
• Enhanced Maternity & Paternity policy as well as enhanced policies for same-sex and non-binary couples.
• Enhanced compassionate leave so you can truly take the time you need.
• Flexible working hours giving you an earlier start for an earlier finish or later start for a later finish. We want you to work in a way that works best for you and your life.
• Company away days!
• Community days - we give you time off to go support a cause you believe in!
• Plenty of clubs/societies - and if we don't have something that suits then you can always suggest it.
• Holiday office closure & additional time off for religious holidays