Smartphone & Promotions Product Marketing Lead

Position Summary

Role and Responsibilities

Why Join our Team?

Your Key Responsibilities:

1. Set the Vision, Build the Strategy and Deliver Against Commercial Goals

• Aligned to the over-arching MX vision, build and deliver the N-1 and Innovation smartphone marketing strategy for Samsung, launching and sustaining an ever growing range of products
• Create and generate the promotions' strategy for Samsung, aligning with product and commercial teams to deliver premier, multi-category promotions
• Set objectives with clear Key Performance Indicators and return on investment commitments that deliver against both target areas
• Be responsible for the customer journey, driving conversion across awareness, consideration and purchase intent
• Ensure investment allocation maps commercially, seeking incremental funding for groundbreaking activities
• Lead agencies for content, creative, paid media, CRM and programme management
• Align to the wider corporate marketing team including social and PR for seamless integration
• Deliver a cadence of measurement ensuring flex for ‘never been done before’ activities

2. Lead a Team of Experienced Marketers

• Responsible for the organisational structure of the MX Smartphone & Promotions marketing team in accordance with business requirements, allocating and integrating new expertise
• Responsible for supporting career aspirations, setting goals and assessing performance; offering support, insight, experience and mentoring to develop and strengthen the team
• Encourage a cadence where the team celebrate successes, feel empowered to take risks, try new things, share ideas, push boundaries and pioneer new tactics

• Across both smartphone & promotions, deliver quarterly planning process with continuous improvements in how to launch with impact, sustain momentum and deliver commercial alignment
• Lead all plans with a cadence of measurement, delivering strategic transparency and understanding of investment vs. sales vs. growth.
• Deliver a regular cadence of collaborator communication to update the team on performance
• Own and build strong agency relationships, setting a culture of challenge and support
• Translating your excellent understanding of what motivates consumers, as well as your understanding of competitors, retail and digital
• Defining and delivering message hierarchy and imagery for each point along the shopper journey

What we need for this role

• A strong multi-tasker: experience of leading multi-category launches and managing promotions over a sustained period
• A hardware or software technology expert: currently working within this market
• Strategic competence: able to see the bigger picture and make the complex simple.
• Collaborative: ability to build a network, understand different views, overcome objections, deliver a vision and a plan and then make it happen by working with and through others.
• Proactive: see around corners and define a clear path forwards and to take people with you
• Personal impact: the ability to convince others, to see their point of view, to articulate how improving the path to purchase can deliver against business objectives.
• Experience of navigating and delivering in a large, matrixed, multi-national organisation.
• Team leadership: a reliable management style and strong focus on building the abilities, confidence and happiness of the team
• Brand and consumer driven: being the voice of the consumer, defining how Samsung products and services can tap into consumer needs and behaviours to generate demand.
• Media literate: understand the media landscape and be able to deliver quality media strategy
• Data savvy: able to identify and demonstrate insights and measure performance in real-time
• Externally focused: ability to understand retail, channel and online needs and deliver messages that will generate demand.

What does success look like?

• Extraordinary, impactful multi-million-dollar UK campaigns across N-1 and Innovation smartphone categories, plus full ownership of multi-category promotions
• Develops a team of highly motivated, category expert marketers (team of 2)
• Outstanding full funnel executions delivering commercial brilliance, ensuring all investment delivers against our required marketing metrics and revenue targets, with a robust test and learn model
• Creative excellence and brand stewardship working hand in hand with regional and global HQ teams
• Exceptional and successful media plans fully aligned to the varying audiences and category trends
• Senior relationships with strategic third-party channels and partnerships driving co-marketing initiatives
• A full year and quarterly product marketing strategy across all categories
• A robust working relationship with all MX functions, aligned to wider marketing, sales and omni
• Data and insights driven advisory for all marketing and omni channel executions.

Skills and Qualifications

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