Job title: SEO Specialist (12 month FTC)
Location: Leeds or Dublin
Overview of the role:
We are looking for a SEO Specialist to join our performance marketing team based in Leeds or Dublin
You’ll be reporting to the Senior Search Manager as part of a team of organic and paid search enthusiasts.
This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.
What you’ll do:
Working closely with the SEO Manager, you'll play a key role in driving organic growth across a portfolio of international websites. Collaborating with a central technical Product team, alongside internal content and blog teams, you'll help ensure SEO best practices and recommendations are effectively implemented and prioritised.
You'll be responsible for monitoring and improving keyword performance, identifying opportunities to increase organic visibility, and reporting on SEO results to key stakeholders across the business.
The role also offers the opportunity to work cross-functionally with the Partnership & Communities Manager and Blog & Learn Manager, helping to shape and maximise the impact of PR and content campaigns through SEO insights, implementation, and knowledge sharing.
Success in this role will come from combining strong analytical thinking with a proactive mindset. You'll be comfortable identifying opportunities, influencing stakeholders, and championing SEO initiatives to ensure organic performance remains a key business priority.
What you’ll bring:
We’re looking for an analytical SEO Specialist with strong communication skills. You will have a deep understanding of SEO ranking factors, algorithm updates and SEO standard methodology, including awareness of international websites optimisation techniques.
Competence with SEO tools such as GA4, GSC and Semrush (or similar)
An understanding of Content strategy across owned and earned assets and how it can improve SEO performance
A basic understanding of popular crawling tools like Ahref and Deepcrawl
An understanding user intent and keyword research
Ability to create clear well optimised content briefs and experience amending existing content to improve SEO optimisation
Experience conducting competitor research to identify gaps and opportunities
Strong analytical/excel skills and comfortable working with large sets of data
Comfortable reporting and presenting results to senior stakeholders
Passionate about SEO, follow the latest trends and stay up to date with new tools and practices
You would be at an advantage if you have the following:
Experience running Organic and Paid SEO activities
A strong understanding of technical SEO and deep knowledge of crawling tools/tech
Experiences in Content strategy to drive SEO performance
Previous experience in a global business operating in regulated markets
Project management experience
Why choose us:
Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.
Discretionary annual performance bonus
30 days paid leave
Health and dental insurance for you, your partner and your children (if you all live at the same address)
Personal life insurance and income protection
The option to join our company pension scheme
External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
Access to an onsite gym.
Equal opportunities:
At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.
We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at [email protected]. Your journey with us is focused on ensuring you have what you need to be your best self.
Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/
The group:
PokerStars is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.
