SEO Senior Executive

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

You will be part of the Organic Performance team, which helps clients improve performance and user experience across their digital assets via organic (non-paid) channels like organic search (SEO), content optimization, and integrated search. Our team comprises experts who specialise in a range of disciplines within Organic Performance, some of whom have been in the team for 10 years. With such an experienced team working with you day to day, you will receive plenty of opportunities to learn and upskill yourself outside of your direct remit. 

Our team spends a lot of time and effort driving innovation, particularly with the creation of custom dashboards and leveraging AI tools in our day-to-day. We encourage everyone in our team to take part in such initiatives. We are an open, friendly team who will encourage you to grow, develop your skills, and progress your career. Join us today and be part of a team that values growth, innovation, and collaboration!

Some of the things we’d like you to do:

Execute SEO strategy by understanding the client’s products, competition, industry landscape, marketing goals and objectives.

• Manage workflow of organic search related tasks for clients and have detailed knowledge of the status of client roadmaps and requirements
• Ensure strong project management skills and delivery against deadlines. Ability to multitask are must-haves
• Attend client and agency meetings to present deliverables, SEO strategies results, and tactics

Monitor, track and evaluate SEO performance based on client KPI targets (SEO traffic, rankings, conversions, technical seo score, etc.)

• Review and analyse competitor sites and understand their organic search approach
• Perform keyword research, grouping keywords into logical themes and prioritising them based on search volume, intent and relevance to your client’s website
• Perform gap analysis, research on the website’s niche, trending topics and competitors to deliver content ideas to be put into production
• Optimise key on-page elements of a website, including Metadata, heading tags, URLs, alt attributes, etc.
• Perform audits of the technical factors affecting search engine optimisation (crawling, indexing, duplication, structured data, core web vitals etc.)
• Produce insightful and comprehensive technical recommendations
• Analyse regular crawls to assess site health and identify opportunities
• Work with other members of the Organic Performance team to develop knowledge and understanding of Organic Search, Content Marketing, etc.

Work closely with the Paid Search team to execute integrated search strategy

• Stay current with industry trends, best practices, and discusses potential impact with team on client work

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Some experience doing SEO in a digital media agency or in-house
• Experience working with various teams
• Experience with audience research and SEO tools (Keyword Planner, Google Analytics, Google Search Console, Screaming Frog, SEMRush, Ahrefs, etc.)
• Literate in AI tools for SEO and marketing
• Experience in data analytics and in manipulating large datasets and being in a numbers-driven position
• Understanding of paid media (i.e. PPC/Social/Display) is desirable but not essential
• Organisational, time management, multi-tasking  skills and ability to prioritise work
• Attention to detail is essential
• Clear verbal and written communication skills (including presentation skills)
• Ability to work autonomously and to meet a deadline
• Willingness to keep up to date with Google’s algorithm changes
• Curious and always looking to learn more
• Adaptable and able to flex with changes in prioritisation to meet new or changed goals
• Enjoy working in a fast-paced and collaborative environment

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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