Content-led SEO role focused on on-page optimisation and copywriting (approx. 60/40). Create on-brand content, metadata and category copy using keyword research, maintain a content optimisation roadmap, support link-building and client onboarding, collaborate with internal teams and agencies, and report progress to stakeholders to improve organic visibility across multiple e-commerce sites.
We are looking for an SEO Executive to join our Total Platform team at NEXT, based from NEXT Head Office in Leicestershire!
You may know NEXT, the UK and International eCommerce and retail giant, but did you know we are also experiencing rapid growth with our Total Platform business model. We fully manage websites for Victoria’s Secret (UK & Ireland), REISS, GAP (UK), JoJo Maman Bébé, Joules & FatFace.
About the Role
You’ll be part of NEXT’s fast growing SEO team - our largest online channel. This is a content led role with roughly a 60/40 split between copywriting and SEO, focused primarily on page optimisation. Any technical SEO knowledge would be a welcome bonus.
Leveraging keyword research, you will write engaging, on-brand content for NEXT and our Total Platform partner brands. You will also be instrumental in implementing the wider organic strategy across Total Platform’s brand portfolio. It’s a hands-on role with the support of the wider SEO team.
What you’ll take on
- Create high-quality content across our portfolio of websites, including editorials, on-page copy, category descriptions, metadata, and blog content.
- Write in each brand’s tone of voice, maintaining consistency across all output.
- Conduct keyword research and gap analysis to identify content opportunities and optimise existing pages.
- Use SEO tools and keyword research data to improve and optimise existing content across our websites.
- Work with the SEO team to build and maintain a content optimisation roadmap.
- Support content strategy for link building campaigns and new Total Platform client onboarding.
- Collaborate with internal copywriting teams and external agencies, sharing SEO best practice.
- Keep stakeholders informed on progress through regular reporting and clear communication.
What you’ll bring
- Proven SEO experience, in-house or at an agency.
- Excellent writing skills with a genuine passion for content creation.
- Experience creating on-brand content informed by keyword research and competitor analysis.
- Comfortable using tools such as SEMRush, Ahrefs, Screaming Frog, Search Console, and similar.
- Experience working on SEO for ecommerce websites.
- Strong attention to detail and the ability to manage multiple projects under pressure.
- Up to date with current SEO trends including E-E-A-T, Core Web Vitals, and AI developments.
- A team player who communicates well at all levels of the business.
- Must have a flexible attitude and the ability to work under pressure.
- Working on successful SEO projects for ecommerce sites.
- Track record of analysing SEO trends and opportunities, providing and implementing recommendations to improve visibility within SERPs.
Desirable
- Experience with large B2C or fashion/lifestyle eCommerce brands.
- International SEO experience, including content optimisation across multiple markets and languages.
- Knowledge of technical SEO fundamentals.
- Experience managing external agencies.
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on-site parking
- Financial Wellbeing - Save, track and enhance your financial wellbeing
- Apprenticeship - Grow and develop on the job whilst gaining a qualification
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Conditions apply to all benefits. These benefits are discretionary and subject to change.
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email [email protected] (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.
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