Senior SEO + Content Director

Job Description:

dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

iProspect, is a global digital-first end-to-end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands working across a network of more than 8,000 media and performance specialists throughout 93 global markets.

We are now excited to invite applications for the role of Senior SEO + Content Director with our awesome team in Melbourne. We are looking for an expert in all owned media disciplines from SEO and Content Marketing to UX and amplification – with ability to use a creative mix of owned channels to ensure that client KPIs are hit and measurable business outcomes are achieved.

The role:

As the Senior SEO + Content Director you will be responsible for the strategic direction of SEO & Content campaigns by developing programs which bring the consumer to the heart of your campaigns.

Core responsibilities:

• Establish excellent relationships with senior clients and leaders in the business whereby they seek and trust your expertise and opinions as a valued partner
• Be an expert in all aspects of owned media from SEO to Content strategy and Amplification to UX and be able to create integrated strategies which encompass all elements
• Identify resource requirements for each client and recommend necessary compensation structures to deliver revenue and profit targets
• To play an active role in supporting local market new business pitching where required
• Actively seek to identify out of scope projects across your client portfolio to drive incremental revenue for the business, with the support and guidance of Client Partner/Head of SEO

A bit about you:

• An expert understanding of SEO and experience owned media channels, and the broader digital ecosystem
• Experience building strategic SEO or content campaign frameworks that tactically incorporate both owned and paid activity to achieve maximum reach, engagement and interaction
• Expert knowledge of tools and analytics platforms – i.e. Google Analytics, Google Search Console, Ahrefs, SEMRush
• Contributes to thought leadership, research and POVs, and create case studies and awards of our awesome work
• Motivated to create and execute development plans for your team to build a clear business succession plan
• Proven ability to identify resource requirements for your clients and recommend necessary compensation structures to deliver revenue and profit targets

What’s in it for you:

• Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy which includes a $250 contribution to your home office set up
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
• Career Development and Learning & Development opportunities, including access to our global online dentsu University

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

#LI-AS2

#iProAUS

#LI-Hybrid

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