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Gambling.com Group (Nasdaq: GAMB) is looking for exceptional talent interested in the fast-paced, fast-growth online sports betting and online gambling industry in the U.S. The Group operates a portfolio of websites -- including its flagship Gambling.com and sports betting brand Bookies.com, as well as a variety of state-specific websites such as NewYorkBets.com, BetArizona.com and BetOhio.com. These help consumers navigate legal online sports betting and gambling options with expert analysis, independent reviews, news, tips, odds comparisons and more.
With over half of U.S. states now offering legal, regulated sports betting, and plenty more poised to do so in 2023 and beyond, the North American market is expected to be the future of the global online gambling industry. The Group’s acquisitions of RotoWire.com and BonusFinder.com and media partnerships with Gannett and the McClatchy Company in the last 12 months have strengthened its position in North America and positioned the Group for significant growth.
As the first and only online gambling affiliate publicly traded in the U.S., the Group has won nearly every award in the gambling affiliate industry for sports and casino -- most recently winning SBC North America Sports Affiliate of the Year in 2023 -- and is a two-time winner of the prestigious EGR Global Affiliate of the Year award. The Group has a growing U.S. HQ in Charlotte, North Carolina, with offices in Madison, Wisconsin as well.
Responsibilities:
- Editing & publishing externally and internally commissioned content in a timely fashion to maximize commercial goals and company strategies.
- Use various SEO tools (eg SurferSEO, SEMrush) to ensure all content is optimised in line with content strategy. This applies to both new content and updates to existing content.
- Using a combination of SEO tools and competitor research to create briefs containing relevant key words, headings etc.
- Optimize copy and data within content created using knowledge of SEO and internal company SEO teams, persuasion, or branding, depending on the occasion.
- Work between various teams to ensure tone of voice and brand standards are met.
- Liaising with freelancers & the continued commission of high-quality original content for several online platforms.
- Continually suggest new and exciting ways to engage and form relationships through development of content, freelancer management and internal practices and be part of communal voice for strategic planning and ideation with larger content and SEO team.
- On occasion, based on business requirements, writing some content may be required. This can be a short commercial news piece, tips or something similar. This is done when assigning to a freelancer would take longer than completing the writing inhouse.
Requirements
- 2+ yearsof experience in SEO, content planning or editorial role.
- Native English
- Experience of HTML, Content CMS systems and Digital Publishing.
- Experience conducting detailed competitor analysis and market entry research.
- Experience working in an iGaming and Sporting Betting industry.
- Knowledgeable of SEO techniques and best practices, including ranking factors and search engine algorithms.
- Up to date with the latest trends and best practices in SEO.
- Experience withcommon SEO tools i.e., Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog.
- A flawless writer and communicator with a keen eye for detail and accuracy.
- Knowledgeable of conversion-oriented copywriting tactics, basic knowledge UX and UE.
Perks & Benefits
- Comprehensive Health Insurance
- 401k match
- Employee Stock Purchase Program
- Flexible work environment and home office available
- Lifestyle Spending Allowance
- Access to courses for Personal and Career Development
- All the hardware and software you need to be successful
- Regular company events, activities, Spot Awards
- Company Paid Volunteer Day
