The Senior Vice President of Global Marketing will lead Cloudinary’s marketing strategy and execution, focusing on demand generation, brand positioning, and revenue growth. They will collaborate with various leadership teams to enhance the company’s market position and develop high-performing teams.
We’re looking for a Senior Vice President of Marketing to lead Cloudinary’s global marketing organization end-to-end. This is the most senior marketing leadership role at Cloudinary, with full ownership of marketing strategy, execution, and performance.
As a key member of the executive leadership team, you will partner closely with the C-level, Sales, Product, and RevOps leadership to drive predictable revenue growth, strengthen our market position, and scale our global go-to-market engine.
Reponsibilities:
- Own Cloudinary’s global marketing function end-to-end, including demand generation, brand, communications, events, and SDR.
- Own pipeline creation, marketing-sourced revenue, and overall marketing contribution to company growth.
- Define and execute a hybrid GTM strategy combining enterprise sales and product-led growth (PLG) to drive efficient acquisition and expansion.
- Build and optimize a high-performing global demand generation engine focused on pipeline creation, conversion, and velocity.
- Partner with Sales, RevOps, Product, and executive leadership to align on GTM strategy, pipeline targets, and forecasting accuracy.
- Own Cloudinary’s brand positioning, PR, and communications strategy, ensuring a compelling and consistent narrative for enterprise C-level decision-makers.
- Enhance global events and field marketing initiatives to strengthen enterprise engagement and accelerate deal cycles.
- Analyze, measure, and improve marketing performance through strong performance management, analytics, and attribution frameworks.
- Build, develop, and lead high-performing, distributed teams across marketing and SDR functions.
- Communicate effectively with executive stakeholders, cross-functional partners, and external audiences.
- Contribute to a culture of inclusivity, operational excellence, and continuous learning.
About You:
- Experience leading global B2B SaaS marketing organizations with ownership of pipeline and revenue outcomes.
- Deep expertise in enterprise demand generation, brand strategy, PR/communications, and SDR leadership.
- Strong communication and collaboration skills across diverse teams.
- Ability to prioritize, problem-solve, and navigate ambiguity in a dynamic, high-growth environment.
- Proven track record in marketing to enterprise leadership, with an understanding of complex enterprise buying cycles.
- Experience partnering closely with Sales to drive alignment, accountability, and predictable revenue growth.
- Strong analytical mindset with the ability to apply data to improve funnel performance, efficiency, and ROI.
- Comfortable learning new technologies, tools, or processes.
- 15+ years of experience in marketing leadership roles, including executive-level ownership, or equivalent experience gained through a variety of learning pathways.
- Bachelor’s degree in Marketing, Business, or related field, or equivalent practical experience.
Ideally, You Bring
- Experience in martech, developer-focused platforms, or e-commerce ecosystems.
- Familiarity with product-led growth models alongside enterprise sales motions.
- Demonstrated success scaling marketing in a high-growth, global SaaS company.
- Contributions to industry thought leadership, communities, or speaking engagements.
- Experience working in a globally distributed environment.
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