Tencent

Senior User Acquisition Manager/Lead, PC Console Games

Posted 8 Days Ago

Be an Early Applicant

London, Greater London, England

Senior level

London, Greater London, England

Senior level

The Senior User Acquisition Manager/Lead at Tencent is responsible for overseeing global advertising for PC and console game titles. The role includes planning, creating, and producing user acquisition materials while ensuring efficiency metrics are met. This position requires collaboration with advertising channels to drive intelligent deployment and user growth based on data-driven insights and regional market plans.

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Responsibilities:About Tencent
Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen China, our guiding principle is to use technology for good.
We are not only a major video game publisher in the world, we also produce other high-quality digital content, enriching interactive entertainment experiences for people around the globe. We offer a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.
About Level Infinite
Level Infinite is a global game publisher offering a comprehensive network of bespoke services for games, development teams and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play, while building a community that fosters inclusivity, connection, and accessibility. The brand also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games. Level Infinite is both publisher of breakout hit games like PUBG MOBILE and Goddess of Victory: NIKKE, and a collaborative partner in games such as Fatshark’s Warhammer 40,000: Darktide, Dune: Awakening from Funcom, Nightingale from Inflexion Studios and many more. To learn more about Level Infinite, visit levelinfinite.com, and follow on Twitter, Facebook, Instagram and YouTube.

Responsible for global advertising paid media for console and PC game titles, overseeing the overall planning, creative design, and production of UA materials for global distribution projects, accountable for advertising efficiency metrics.
Regularly generate advertising material concepts, develop and execute creative solutions for different regions and stages based on regional market deployment plans.
Data-driven approach, collaborate with overseas advertising channels to promote intelligent deployment and user growth.
Familiarity with various mainstream paid media/channels, matching game characteristics with channel features, integrating marketing resources, and quantifying results.

Requirements:

Over 10 years of experience in UA deployment for console or PC games, covering the entire lifecycle of game deployment.
Experience in global game channel deployment and user growth, or experience related to overseas application growth.
Data-driven mindset, with experience and ability in data analysis.
Creative content ability, with experience in game creativity and execution.
Fluent in English to work.

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