TL;DR
Formula spends 7-digits budget a month on Meta as the engine of a D2C subscription business in health and weight loss. We are hiring a precise, hands-on UA Manager to take day-to-day Meta operations off the Head of UA, run our automated buying flows cleanly, and grow into Meta Lead within 6–12 months as automation expands.
What We're Looking For
A Meta UA practitioner who is genuinely interested in working with automation rather than around it, and who sees an in-house tooling team as leverage, not as a threat to their craft.
A breadth-n-depth profile — agency or multi-product publisher backgrounds where many channels, products, and account structures have passed through your hands.
An independent reader of performance data — you form your own view of "good vs. bad" from the numbers before someone else tells you.
A careful operator before a clever strategist — someone whose default is to QA their own work, name things consistently, and never ship the same mistake twice.
What You'll Be Doing
Own day-to-day execution of Formula's Meta channel — campaign setup, creative uploads, budget moves, and live monitoring across our core web funnels.
Operate and fine-tune our automated buying processes, partnering with engineering on what the next layer of automation should cover.
Run the manual tests where precision matters most, and produce results that are clean enough to act on without a second pair of eyes.
Master our internal stack — in-house BI, Amplitude, Snowflake, Metabase — and use it to drive your own decisions on scaling, pruning, and the next set of hypotheses.
Take progressive ownership of the full Meta lifecycle — campaigns, budgets, hypotheses, creatives — on the path to Meta Lead within 6–12 months.
Must Have
At least 3 years of hands-on Meta Ads experience with minimum $500k spend per month focused on web acquisition funnels (web2app), with sustained operational time in seat.
Demonstrated attention to detail in setup, naming, tracking, links, and budgets — repeated operational mistakes are disqualifying for this role.
Ability to ramp on an unfamiliar internal data stack within three months without a guided tour.
Independent analytical judgment — you can look at performance numbers and decide what they mean before being told.
Fluent Russian-speaker.
Nice to Have
Performance agency or multi-product publisher (apps, games, subscription) background where breadth of contexts is the norm.
Experience on at least one of Google Ads, AppLovin, or TikTok Ads.
Experience working alongside scripts, automation, or in-house buying tools rather than purely inside Ads Manager.
Active daily use of AI tools for analysis, creative, copy, or workflow automation.
Working English at B2+ for written internal communication.
Please note, if you haven't worked with at least $500k monthly spend on Meta and don't speak fluent Russian – we will not be able to consider your application.
What We Offer
Inspiring Mission: Help users live longer, healthier lives through innovative products.
Impact: Directly influence company growth with minimal bureaucracy.
Attractive Compensation: Competitive salary and comprehensive benefits package.
Work-Life Balance: Flexible working hours.
Professional Development: Tuition reimbursement.
Remote Work: Fully remote, with a preference for candidates within ±2 hours of CET.
Benefits: Health insurance, gym membership reimbursement, home office support.
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