Senior Strategist (UK)

We’re a strategic, creative, and technical B2B agency built to help businesses grow confidently on HubSpot. With a talented team across the UK and USA, we work closely with clients to turn complexity into clarity and strategy into results.

What You'll Do

Website Strategy:

• Lead client kick-off calls to extract business goals, audience insights, and positioning
• Develop conversion-driven website strategy and information architecture
• Conduct keyword research to inform page-level SEO/AEO targeting
• Define user journeys and conversion triggers that drive pipeline
• Collaborate on UX and page strategy before design/content phases
• Review designs and content to ensure alignment with strategic recommendations
• Advise clients on optimal HubSpot use

Retainer Client Support:

• Conduct UX, content, and SEO audits of client websites
• Create and execute content marketing strategies
• Provide ad hoc HubSpot guidance (for example: portal set-up and use audits, best practice recommendations, workflow set-up)
• Deliver hands-on work: keyword plans, SEO improvements, conversion optimisation
• Collaborate with client-facing strategists on overflow tasks

What You Bring

Experience:

• Background in UX, CRO, or content strategy with proven website architecture planning experience
• Strong technical understanding of modern CMS/CRM ecosystems and marketing automation platforms (HubSpot experience a plus)Agency experience with budget awareness, time tracking, and multi-project delivery
• Experience within B2B marketing

·       Track record of leading client presentations and training sessions for non-technical audiences

·       AI pioneer mindset - enthusiasm for AI, a hunger to learn, and a drive to continually improve our use of intelligent tools and processes, with proven experience applying AI and automation to enhance workflows, content, or digital performance in a previous role

Technical Skill:

• SEO/AEO Tools: Ahrefs, Google Search Console, Google Analytics
• Collaboration Tools: FigJam for sitemapping and strategy planning
• AI & Automation: Working knowledge of CustomGPTs, LLM-based tools, and willingness to explore automation platforms (Pipedream, Zapier, Make)

Strategic Capabilities:

• Systems-thinking approach with ability to translate audience insights into structure and messaging
• Strong analytical skills to interpret data and define actionable recommendations
• Ability to consult on process optimization and identify leading/lagging performance indicators
• Understanding of conversion triggers, user journeys, and go-to-market strategy
• Knowledge of GDPR, ISO compliance standards, and data privacy regulations

Desirable:

• Degree in UX Design or related field
• HubSpot certifications (Implementation, Revenue Operations, Platform Consulting, Data Integrations, Salesforce Integration)
• Previous HubSpot use, management or advisory experience, specifically;
• • HubSpot CMS (Content Hub): HubDB, dynamic content, redirects, GTM/GA4 integrations, cookie banners
  • HubSpot Platform: APIs, webhooks, data integrations (conceptual understanding sufficient)

What Success Looks Like

• Delivery of clear site structures that balance user experience, conversion objectives, and search performance through effective discovery and strategic planning
• Measurable improvements in website performance for clients through strategic recommendations on user journeys, page hierarchy, and conversion optimisation
• Consistent production of well-researched information architectures informed by keyword analysis, user behaviour data, and competitive insights rather than assumptions
• Strategic audits that identify high-impact optimization opportunities with clear prioritization and actionable recommendations clients can implement
• Efficient project planning and delivery with minimal scope creep achieved through thorough upfront strategy work that anticipates requirements and defines clear boundaries
• Strong client relationships built through consultative guidance that helps clients make informed decisions without requiring technical platform knowledge