Senior Specialist Marketing Workflows

Role Overview 

The Corporate Affairs & Marketing (CAM) organisation acts as a strategic partner to the LSEG business, powering commercial value through an insight led approach that maximises the impact of our investment and our relevance in the market.  

This role in the Business Marketing team supports the Workflows business, which offers unrivalled data coverage and workflow-centric solutions dedicated to the investment banking and trading communities. If you are interested and passionate about learning the challenges of Traders and Investment Bankers, and how we can help with our comprehensive solutions, then read further. The role leads the creation and execution of global, customer-centric marketing strategies and content that drive the business objectives and build customer satisfaction and loyalty specifically in the Workflows business. 

Key responsibilities 

• Support the Workflows marketing team with planning, implementing and monitoring of marketing campaigns 

• Work with marketing and business partners to shape innovative activation plans and ensure the coordination of the activities 

• Organise and coordinate marketing events, such as conferences, proprietary thought leadership events, networking events and webinars 

• Execute end-to-end email marketing & customer retention campaigns 

• Monitor and analyse marketing budgets, including processing of invoices and monitoring of annual spending 

• Ensures deliverables demonstrate value and a return on investment, meet customers strategic requirements and LSEG’s quality standards, including brand guidelines 

• Partner with colleagues across Corporate Affairs & Marketing to ensure our marketing is aligned to wider business objectives 

• Engage and collaborate with the business, agencies and strategic marketing partners to ensure plans and content is reflective of our customer challenges and our product proof points 

• Ensure all Workflows content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels 

• Make use of analytics as a basis for decision making, track performance against benchmarks and report return on investment 

Skills and experience: 

• Proven experience in B2B marketing to the financial markets’ community 

• Desire and passion, coupled with a genuine interest, to understand data and technology-driven financial solutions 

• Strong ability to learn, listen and collaborate 

• Good relationship management skills to satisfy a wide range of internal and external stakeholders 

• Extensive experience supporting the development of content materials (from sales enablement to thought leadership), with a detailed knowledge of the end-to-end process 

• Hands-on experience using Marketing Automation platforms with a preference for Eloqua  

• Experience using Salesforce and Tableau desired 

• Demonstrate superior attention to detail, accuracy, and initiative 

• Strong presentation skills 

• Strong collaboration skills and ability to negotiate through a diverse and global matrix structure 

• Customer-centric approach and focus 

• Excellent project management skills and a proactive approach 

• Demonstrate excellent time-management and multi-tasking abilities and be able to independently meet deadlines 

People are at the heart of what we do and drive the success of our business. Our culture of connecting, creating opportunity and delivering excellence shape how we think, how we do things and how we help our people fulfil their potential. 

At LSEG we embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We break down barriers and encourage collaboration, enabling innovation and rapid development of solutions that make a difference. Our workplace generates an enriching and rewarding experience for our people and customers alike. Our vision is to build an inclusive culture in which everyone feels driven to reach their potential. 

We know that real personal growth cannot be achieved by simply climbing a career ladder – which is why we encourage and enable a wealth of avenues and interesting opportunities for everyone to broaden and deepen their skills and expertise. 

LSEG are committed to supporting emotional, physical, financial and societal wellbeing. Our tailored benefits are a key part of this commitment and we offer colleagues a range of support from healthcare and retirement planning to paid volunteering days and consumer discounts. 

We also make reasonable accommodations for applicants and employees with disabilities. If an accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please make your recruiter aware, we want to ensure you perform at your best. 

As a global organisation spanning 70 countries and one rooted in a culture of growth, opportunity, diversity and innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with purposeful careers. 

Please take a moment to read this privacy notice carefully, as it describes what personal information the London Stock Exchange Group (LSEG) (“We”) may hold about you, what it’s used for, and how it’s obtained, your rights and how to contact us as a data subject. 

If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice. 

Career Stage:

London Stock Exchange Group (LSEG) Information:

Join us and be part of a team that values innovation, quality, and continuous improvement. If you're ready to take your career to the next level and make a significant impact, we'd love to hear from you.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

You will be part of a collaborative and creative culture where we encourage new ideas. We are committed to sustainability across our global business and we are proud to partner with our customers to help them meet their sustainability objectives. Our charity, the LSEG Foundation provides charitable grants to community groups that help people access economic opportunities and build a secure future with financial independence. Colleagues can get involved through fundraising and volunteering.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it’s used for, and how it’s obtained, your rights and how to contact us as a data subject.

If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.