Senior Social Media Manager

At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns.

Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

The Role

As the Senior Social Media Manager – Asset Management, you will play a pivotal role in establishing a social media strategy for the Asset Management function of M&G plc; M&G Investments.

You will be responsible for defining, planning, developing and implementing a proactive and integrated social media strategy to tell our story and elevate our brand in line with marketing and business priorities.

You will need to be able to lead multiple projects and campaigns and collaborate closely with cross-functional teams to ensure the seamless delivery of outstanding social experiences.

Key Responsibilities:

• Work with the Head of Digital Marketing & Analytics, Campaign and Channel Marketing leads to develop and implement an organic social media strategy aligned to overarching business and marketing objectives.
• Work closely with cross-functional teams to develop and implement social media best practices, including training for the wider marketing team.
• Expand our colleague advocacy programme with mentoring, content and analytics sharing initiatives
• Manage relationships with social, media and digital marketing agencies, ensuring seamless collaboration and the delivery of high-quality campaigns
• Work with colleagues in the broader digital team to monitor social media journeys and their contributions to lead generation and market intelligences programmes
• Budget management as required.
• Ensure social media activities for M&G Investments are compliant with M&G plc policies and mitigate associated risks.

Key Knowledge, Skills & Experience:

• Expert knowledge of B2B usage of LinkedIn, X, preferably withing the Asset Management industry
• Experience using Brandwatch, Sprinklr, Oktopost or similar social media tools
• Detailed knowledge of best practice and emerging trends in social media with strong networks / links into other organisations and industry bodies
• Understanding of asset management product research and thought leadership journeys across the broader digital ecosystem
• Experience of working in/with complex organisations where key stakeholders are dispersed across the business and hold sometimes competing priorities and/or perspectives
• Detailed knowledge of social media analytics and their use to guide and shape online content
• Experience of using social media listening data and customer insight to develop user-oriented content
• Experience in designing and implementing a team triage approach to crisis management
• Experience of working with insight/analytics teams to help to inform business strategies for other key business areas
• Personal attributes - Highly collaborative, with an ability to work across organisation boundaries; strong customer focus and innovative mind-set

Work Level: Manager or Expert

Recruiter: Andre Martin-Comrie

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions.  Being a Disability Confident Leader means that candidates who meet the minimum criteria of a job, will be offered an interview if they 'opt in' to the scheme when applying. 

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: [email protected]