Senior SEM Manager

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

As a Senior SEM Manager, you’ll play a key role in scaling and optimizing our global paid search engine growth. You’ll turn data into strategy, automation into advantage, and experimentation into meaningful business impact - shaping how millions of learners discover Preply worldwide.

• Own and optimize SEM performance at scale across Google and Microsoft Ads, independently managing complex account structures, bidding strategies, automation, and creative frameworks across all markets.

• Use performance data and business context to form advanced hypotheses and drive high-impact optimizations that improve ROI, conversion quality, and LTV/CAC efficiency.

• Design, lead, and evaluate experimentation strategies (including A/B tests, geo tests, and incrementality frameworks), selecting the most appropriate validation methods and ensuring learnings translate into scalable impact.

• Own channel-level reporting and insights, building and evolving dashboards (e.g. Looker) that surface clear growth opportunities and inform strategic decision-making across stakeholders.

• Partner deeply with Data and Martech teams to ensure robust tracking, attribution, and data reliability, and to evolve SEM tooling, automation, and experimentation capabilities.

• Lead creative strategy for SEM, collaborating with Localisation, Creative, and Brand teams to define testing roadmaps, challenge creative direction using data, and ensure high-quality rollout across markets.

• Actively shape SEM and broader marketing strategy, translating insights from performance, experimentation, and industry trends into clear recommendations and long-term direction.

• Champion channel excellence, sharing learnings broadly within the SEM team and Marketing Chapter, defining best practices, and raising the overall bar for execution and experimentation.

• Partner closely with the SEM Lead as a strategic thought partner, contributing to decision-making on SEM strategy, experimentation priorities and long-term channel evolution.

• 6+ years of SEM experience in high-growth B2C environments, ideally with exposure to subscription-based models.

• Proven ability to scale growth efficiently (LTV/CAC) across diverse products and regions.

• Deep expertise in Google Ads operations, bidding strategies and automation.

• Strong analytical and technical fluency with tools like Looker, Snowflake, and attribution systems.

• Effective stakeholder manager — able to align Data, Martech, Product and Marketing teams around shared goals.

• Hands-on with experimentation, designing A/B, geo and incrementality tests to drive measurable ROI.

• Creative problem solver who combines analytical rigor with ownership and initiative.

#LI-AM2

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.

• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.

• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.

• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.

• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.

• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.

• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.

• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.

• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.