Job Summary:
Company: Academy Music Group
Department: Partnerships
Location: Brixton, London and occasionally Farringdon, London
Reports to: Head of Partnerships
Working Hours: Full time
Job Type: 12 months fixed term contract
Role
Academy Music Group (AMG) is seeking an experienced and highly motivated Senior Sales Manager – Partnerships to drive revenue through strategic brand partnerships and sponsorships. This role will focus on identifying and developing partnerships that align with AMG’s brand and enhance the overall experience for our audience across live music venues and events. The ideal candidate will have a strong sales background in music, entertainment, or a related field, with a proven track record of delivering and managing large-scale partnerships.
This role sits within the partnerships team at Academy Music Group, focusing on commercial opportunities across our venue estate. This is a new position within the department with a keen focus on local partners, partners at scale and digital commercial opportunities. The right candidate will have their own book of contacts and the ability to make and nurture new relationships for AMG with leading brands. This role will also support on proposals and building out new opportunities across out assets both physically in venue and digitally.
Based predominantly at our head office in Brixton, next to our O2 Academy Brixton venue, however, will also be required to work from Live Nation in Farringdon from time to time.
Academy Music Group venues
O2 Academy Birmingham, O2 Academy Bournemouth, O2 Academy Bristol, O2 Academy Brixton, O2 Academy Edinburgh, O2 Academy Glasgow, O2 Academy Islington, O2 Academy Leeds, O2 Academy Leicester, O2 Academy Liverpool, O2 Academy Oxford, O2 Academy Sheffield, O2 City Hall Newcastle, O2 Forum Kentish Town, O2 Institute Birmingham, O2 Ritz Manchester, O2 Shepherd’s Bush Empire, O2 Victoria Warehouse Manchester.
Who you are
Competencies / Skills / Knowledge / Experience
- Black book of contacts at brand and agency
- Experience selling at a rights holder or within a similar environment (it does currently say something but quite loose)
- Experienced in sales, with a track record of success in a relevant industry (entertainment, sponsorship, events, etc.).
- Experience managing stakeholders at various levels, both internally and externally.
- Strong knowledge of the entertainment industry, current sponsorship trends, and future opportunities.
- An understanding of the broader business landscape, including legal, financial, marketing, and operational aspects.
- Excellent organisational, verbal and written communication and experience dealing with enquiries for a client or partner. Ability to represent the business in their communication.
- Ability to plan, manage workloads and organise using initiative.
- Awareness of the application of new marketing techniques including digital, social media and mobile applications.
- Good working knowledge of Word, Excel and PowerPoint.
Behaviours
- We are looking for someone who leads with positivity, bringing energy, proactivity and creativity to the role.
- Commercially driven, with a deep understanding of how to build and grow revenue through sponsorships.
- Resilient, resourceful and tenacious.
- Positive approach, flexibility and a can do attitude.
What the role includes
- Driving new sponsorship revenue for AMG’s venue estate.
- Develop and implement a sales strategy that aligns with AMG’s growth goals.
- Identify and prospect potential brand partners across various sectors, including lifestyle, technology, beverages, and more.
- Adept at building out industry insights and trends, with a keen focus on local trends in areas with venues.
- Work collaboratively with internal stakeholders to create integrated sponsorship packages that leverage AMG assets, venues, and events.
- Drive revenue by negotiating and closing sponsorship and brand partnership deals across all AMG assets.
- Meet and exceed sales targets and revenue goals through proactive and strategic selling techniques.
- Create compelling proposals, pitches, and presentations to effectively communicate partnership opportunities.
- Build and maintain relationships with key decision-makers within partner organisations.
- Use data and insights to refine sales strategies, improve deal structures, and enhance sponsorship performance.
- Provide regular reports to senior management on progress, revenue, and KPIs.
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.
Our Company
Academy Music Group (AMG) is the UK’s leading owner and operator of live music and entertainment venues with award-winning credentials. Several of our historic theatres are unique institutions of British music and culture and our vision is to inspire artists and audiences by hosting unforgettable live performances.
AMG is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.
APPLICATION DEADLINE: Monday 24th February 2025. We reserve the right to close applications at any time so encourage early application where possible.
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