As the Senior Regional Marketing Manager, FSI EMEA, you will be the strategic lead driving pipeline generation across the FSI (Banking, Investment, and Insurance) sectors in EMEA. Reporting to the Senior Marketing Director, you will drive the strategic direction of the FSI marketing engine, aligning with Sales and Product Marketing to translate complex regulatory challenges into compelling market narratives. Your mission is to elevate the Workiva brand through sophisticated digital and live event strategies that resonate across the entire EMEA region. By combining industry vision with operational excellence, you will bridge pipeline gaps and accelerate revenue growth in this critical strategic sector.
What You'll Do
Partner directly with EMEA FSI organisation to build integrated marketing plans aligned with regional bookings targets
Act as the lead marketing orchestrator for in-region activation by collaborating with Regional Marketing Managers, Demand Gen, Customer Success and Product Marketing
Own FSI pipeline analytics independently by rigorously measuring the impact of programs on pipeline velocity and closed-won revenue
Partnering on specific campaign structures and messaging direction for digital and ABX teams to deploy across the FSI segment
Localise global narratives to address specific regional nuances such as UK SOX, EU ESG directives, and IFRS 17
Curate high-value executive experiences including roundtables and dinners to foster peer-to-peer networking among FSI decision-makers
Manage Workiva’s presence at major industry conferences
Drive internal enablement by managing FSI newsletters and coordinating sales assets via Highspot
Navigate a complex matrix organisation to ensure marketing efforts are aligned with sales priorities through influence rather than direct authority
What You'll Need
Minimum Qualifications
6+ years of experience in B2B marketing with a focus on demand generation and regional strategy
Experience leading marketing initiatives specifically within the Financial Services Industry across EMEA markets
Track record of designing and delivering integrated campaigns and ABM programs for enterprise SaaS
Deep understanding of FSI buyer personas and the regulatory landscape within the EMEA region
Experience using marketing technology such as Salesforce and Marketo to inform data-driven decisions
Preferred Qualifications
Natural curiosity for the FSI landscape and an ability to spot the "buying signals" that matter to financial leaders
Knack for translating dense regulatory shifts into clear, relatable stories that help customers navigate change
Experience collaborating with external partners and industry associations to amplify brand reach within the financial community
Ability to manage internal communication flows and sales enablement tools to keep teams aligned and informed
Growth mindset with an eagerness to adopt new marketing tools and strategies in a fast-paced environment
Travel Requirement & Working Conditions
Up to 25% travel for internal meetings, customer roundtables, and industry events
Reliable internet access for any period of time working remotely and not in a Workiva office
Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Top Skills
Workiva London, England Office
101 New Cavendish Street, London, United Kingdom, W1W 6XH
