Incard’s mission is to build the financial operating system for entrepreneurs.
We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.
Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.
Who We’re Looking ForWe’re looking for a Senior Product Owner (UX) who operates like a mini-CEO of their product vertical.
You’ll own an entire product area end-to-end — from problem discovery and UX thinking to execution, quality, and iteration. This role sits at the intersection of product strategy, UX, and delivery, with daily exposure to senior leadership.
This role is ideal for someone with strong UX instincts, excellent execution discipline, and a true builder mindset — someone who takes full ownership of outcomes, not just tasks.
What You’ll DoOwn a Product Vertical End-to-EndAct as the founder of your feature area, with full ownership over scope, quality, and results
Own your roadmap with clarity, focus, and simplicity
Shape zero-to-one features before engineering teams scale in
Conduct user research, competitive analysis, and partner/vendor calls
Define product scope, flows, architecture, and success metrics
Make sharp prioritisation decisions to maximise impact and reduce noise
Work closely with designers during early discovery, ideation, and problem exploration
Shape user journeys, prototypes, and product concepts through rapid iteration
Ensure every experience is intuitive, simple, and aligned with Incard’s design principles
Own design QA and maintain a very high bar for polish and usability
Write clear product requirements, acceptance criteria, edge cases, and tickets
Support engineers during development with fast decisions and clarifications
Run daily standups with your squad
Own triage: distinguish quick wins from long-term backlog items
Manage post-launch iterations and continuous improvement
UAT features end-to-end before go-live
Work closely with QA to ensure reliability and consistency
Collaborate with compliance, risk, operations, and customer-facing teams
Create clear internal documentation for new features
Support hiring and help shape your future squad
3–5+ years of experience in Product Ownership, Product Management, or UX-led Product roles
Strong UX mindset with excellent taste for simplicity, clarity, and clean interfaces
Proven experience owning end-to-end delivery in small, fast-moving teams
Ability to produce clear specs, flows, documentation, and well-structured tickets
Comfortable with ambiguity and zero-to-one execution
Exceptional organisation, attention to detail, and follow-through
Strong communication skills with design, engineering, and leadership
Experience in fintech, payments, or financial products
Background as a product designer or UX researcher
Comfort understanding APIs, data flows, or technical constraints
Experience building products from scratch in a startup environment
Mini-CEO mentality — you own outcomes, not just deliverables
Strong sense of urgency and accountability
Low-ego, highly collaborative team player
Sharp product taste and instinct for great UX
Efficiency-driven — small squads, clear scope, fast execution
Startup DNA — bias to action, fast iteration, no bureaucracy
Competitive cash-based compensation
Incard stock options
25 days of paid time off per year, plus bank holidays and your birthday off
Global health insurance and unlimited paid sick leave
Incard London, England Office
Covent Garden, London, United Kingdom
