The Product Marketing Manager will drive product positioning, enhance developer onboarding, analyze market trends, and coordinate go-to-market strategies for JetBrains' AI-native platform, Air.
At JetBrains, we’re building an AI-native platform for software development that consolidates developer workflows, team-level collaboration, and organizational control into a single coherent
system. This platform will serve as the execution and governance layer for AI-driven development. It’s deeply integrated with developer tools but designed to work across teams, products, and environments. This is a long-term strategic investment for JetBrains and a key pillar of our vision for the future of software development.
JetBrains Air is the agentic development environment (ADE) within the platform where developers and teams collaborate on agent-driven development and build structured automated workflows.
Air team is looking for a Product Marketing Manager to help developers understand, adopt, and succeed with Air in their daily agentic development workflows. In this role, you will work at the intersection of product, developer experience, and go-to-market to ensure Air’s capabilities are clearly understood and effectively adopted by developers. You will collaborate closely with product, design, and marketing teams to translate product capabilities into clear positioning and practical guidance.
system. This platform will serve as the execution and governance layer for AI-driven development. It’s deeply integrated with developer tools but designed to work across teams, products, and environments. This is a long-term strategic investment for JetBrains and a key pillar of our vision for the future of software development.
JetBrains Air is the agentic development environment (ADE) within the platform where developers and teams collaborate on agent-driven development and build structured automated workflows.
Air team is looking for a Product Marketing Manager to help developers understand, adopt, and succeed with Air in their daily agentic development workflows. In this role, you will work at the intersection of product, developer experience, and go-to-market to ensure Air’s capabilities are clearly understood and effectively adopted by developers. You will collaborate closely with product, design, and marketing teams to translate product capabilities into clear positioning and practical guidance.
Responsibilities
Product positioning and messaging:
- Drive Air positioning together with product teams and keep it coherent as the product evolves.
- Clarify what problems Air solves, how it fits into modern agentic development workflows, and communicate this value effectively to the market.
- Support the overall narrative around Air within the JetBrains developer ecosystem.
- Act as a source of truth for product messaging and materials for developer advocates, marketing, sales, and customer success teams.
- Analyze the agentic developer tool landscape to keep Air’s positioning and messaging competitive and relevant to the market.
Onboarding and adoption:
- Improve the developer onboarding experience and activation journey.
- Identify friction points in the adoption funnel and work with product teams to address them.
- Own product education and adoption and develop materials and guidance that help developers get started with Air and discover more advanced workflows over time.
- Bring developer insights and market feedback to the product team to help shape product direction.
Product communication:
- Coordinate the go-to-market strategy for Air launches and major updates.
- Define use cases, target scenarios, and rollout strategies.
- Explain new capabilities to developers in a clear and practical way.
- Ensure internal teams have the knowledge and materials needed to represent Air effectively.
- Help develop internal product ambassadors by building strong product knowledge across the company.
What we expect from you
- Experience in product marketing for technical products aimed at developers, data scientists, ML engineers, or similar audiences.
- A strong understanding of modern developer workflows.
- The ability to explain complex technical concepts clearly and concisely.
- Experience launching products or major features.
- An analytical mindset and comfort working with product data.
- Strong collaboration skills across product, engineering, and marketing teams.
- The ability to create clear product materials in both written and video formats.
What we offer
- The opportunity to help shape Air, JetBrains’ new agentic development environment (ADE), and influence an emerging category in developer tools.
- A collaborative team that values ownership, autonomy, and initiative.
- Competitive compensation and benefits.
Why join JetBrains?
- Strong base salary. We offer competitive pay that reflects your skills and experience.
- Flexible work location. Enjoy the freedom to work from home or from the office.
- Remote work. Spend up to 30 days per year working remotely from abroad.
- Extra time off. More days to relax, recharge, and do the things you love.
- Medical insurance allowance. Enjoy peace of mind for you and your family
- Learning and development opportunities. Access to conferences, courses, and language classes.
- Language classes. Pick up the local language or sharpen your English skills.
- Fuel your day. Enjoy a hot meal or receive a lunch allowance on workdays.
- Mental health support. To help you feel your best, we provide easy access to professional mental health services.
- Sports benefit. Enjoy an on-site gym or sports club stipend.
- Internal events. Join company-wide celebrations and team gatherings.
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We are an equal opportunity employer
We know great ideas can come from anyone, anywhere. That’s why we do our best to create an open and inclusive workplace – one that welcomes everyone regardless of their background, identity, religion, age, accessibility needs, or orientation.
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Top Skills
AI
Developer Tools
Product Marketing
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