Manage product marketing for ControlUp's Digital Employee Experience solutions by developing messaging, content, and sales enablement materials while collaborating across teams to support product launches and market understanding.
About ControlUp
ControlUp is the market leader in Digital Employee Experience management, giving organizations increased visibility and control over employees' digital experience, no matter where they work and no matter where infrastructure lives, on-premises or in the cloud. We are a fast-growing company and looking for great people to join us on the road to world domination. To become a ControlUpper, you should be a team player, a positive thinker, eager to learn, and an obstacle-crusher.Sound like you? Submit your resume today!
About The Role
In this role, you will be part of a team of product and technical marketing professionals responsible for the content, positioning, messaging, and go-to-market (GTM) strategy of ControlUp solutions. You will create both value-based and technical sales content, contribute to thought leadership, launch new solutions, and help with opening up new market opportunities for ControlUp and our partners.Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. You will collaborate closely across the marketing organization and will work with product management and field sales teams to identify and prioritize messaging, tools, and content to support sales and product launch processes.
What You Will Do
- Develop and iterate product positioning and messaging that differentiates ControlUp DEX solutions in the market.
- Understand the user and customer journeys and align key messages to target audiences within those journeys, especially in executing sales plays in terms of user and customer value for ControlUp products.
- Content Creation – use your domain knowledge, technical expertise, and understanding of our target personas to create specific content to help customers learn about, select, and be advocates for ControlUp.
- Attend, contribute and present at ControlUp field marketing events – including working on messaging, themes, creating and delivering booth demos, presentations and briefing sales teams on how to effectively follow up on leads generated at events.
- Sales enablement – create and maintain content to educate the field on product capabilities that support the product use case.
- Market and competitive intelligence – understand the market landscape and how to competitively position the product. Serve as the voice of the customer to the internal product-focused teams to reinforce solving customer challenges.
- Cross-team collaboration – This role will work with engineering, product, and the sales teams to deliver slide decks, tutorials, eBooks, demos, videos, and other collateral that align with our go-to-market initiatives.
- Content evangelism – this role will contribute to educating sales and SE teams on the availability and usability of the content. It is especially important to keep content up-to-date and consistently discoverable.
What you will bring
- 5+ years of B2B software product marketing experience with at least 2 years of experience related to End-User Computing (such as Citrix, VMware Horizon and Microsoft AVD) or Unified Endpoint Management (UEM), desktop solutions.
- A thorough understanding of relevant technologies and curiosity and passion to always learn more about how things work.
- You have excellent written and oral communication/presentation skills including ability to create and deliver effective presentations.
- The ability to drive technical content-related projects to completion independently and in a timely matter.
- Strong project management skills and the ability to build end-to-end plans and manage execution across cross-functional teams.
- Excellent inter-personal skills and successfully build relationships with geographically dispersed colleagues and teams.
- Bachelor’s in Computer Science, Engineering or a related technical field OR equivalent work experience.
- Having some experience with video editing and graphics design is a plus.
- You recognize yourself in ControlUp’s values: Good vibes, In it together, Open minded, Own it and Always approachable (learn more: https://www.controlup.com/company/).
ControlUp embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe the more inclusive we are, the better our company will be.
Top Skills
B2B Software
Citrix
Desktop Solutions
Microsoft Avd
Unified Endpoint Management
Vmware Horizon
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