Similar Jobs
Description
What are we looking for?
We are seeking a talented and highly motivated Senior Product Marketing Manager to join the Checkmarx team. You will play a key role in defining and executing the go-to-market strategy for Checkmarx’ product portfolio, including Checkmarx One, ASPM, and more, with global responsibility for positioning, messaging, and cross-functional alignment.
How will you make an impact?
· Establishing the unique value proposition for Checkmarx products, with a clear understanding of the target markets and buyer personas
· Developing product positioning and messaging that connects the dots between the benefits we provide and how our products and capabilities provide them, while demonstrating clear differentiation against competitors
· Creating compelling and high-quality content at every stage of the funnel that weaves together business and technical messages, in a variety of formats including written, web, video, and presentations
· Collaborating with the broader marketing team, product management, and sales to launch new products and support integrated marketing campaigns to generate sales pipeline
· Developing enablement materials to arm the sales team with strategies and competitive intelligence that increase sales productivity and pipeline conversion
· Being a subject-matter expert and customer-facing resource for marketing and sales teams, in both sales engagements and regional marketing events
Requirements
What is needed to succeed?
· 5+ years in product marketing or equivalent experience
· Enterprise software experience, working at B2B technology companies selling into large enterprises, with a multi-product portfolio or a platform
· Bachelor’s degree in Engineering, IT, or Business, or equivalent B2B software experience
Desired Qualifications
· Industry knowledge of cybersecurity, software development, and/or cloud infrastructure
· Compelling storyteller with the ability to create product stories that resonate with and win over diverse audiences, including C-level, security teams, and developers
· Strong technical aptitude in security- and/or software-related technologies and proven ability to establish credibility with product management, technical pre-sales, and customers
· Intellectual curiosity with the desire and ability to understand complex technical concepts
· Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of technical and business audiences
· Situational fluency, ability to influence and motivate others, and perseverance to handle challenging business situations
· Able to design and articulate a strategy that considers and wins over internal stakeholders with different and sometimes competing priorities
· Highly motivated, collaborative, and hungry to win!
What we have to offer
Checkmarx offers a great work environment, professional development, challenging careers, competitive compensation, great work-life balance, as well as great benefits and perks throughout the year. Checkmarx is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
