Lead portfolio strategy, packaging, and multi-product go-to-market for enterprise ecommerce solutions. Define positioning, create core product marketing content, drive launches and sales enablement, align roadmap with product leadership, and apply AI/tools to accelerate workflows to improve win rates, deal quality, and pipeline growth.
The OpportunityWhat We're Looking ForAbout ESW
ESW powers international ecommerce for some of the world’s most recognizable brands, helping them sell globally with confidence across checkout, compliance, payments, logistics, and customer experience. As our capabilities continue to grow, so does the opportunity to shape how the world understands and buys what we do.
We are looking for a growth minded Senior Product Marketing Manager to turn that complexity into clarity. You will define how our portfolio is packaged and launched, create solution stories that resonate with enterprise buyers, and lead a multi-product go-to-market strategy that drives real commercial results.
This is a rare opportunity to sit at a pivotal point in our growth and play a central role across product, revenue, and brand, with a visible impact on how ESW goes to market. If you enjoy bringing structure to complexity, telling clear stories about sophisticated technology, and seeing your work drive growth, this role offers that platform.
What You'll Own- Portfolio strategy & packaging: Own ESW’s portfolio structure and packaging, defining how products ladder into clear solution-led stories aligned to enterprise buyer needs and growth strategy.
- Product launches & GTM: Lead complex, multi-product launches and orchestrate GTM execution across Product, Growth, and Brand teams, ensuring launches are supported by complete GTM kits and enablement assets.
- Positioning & market narrative: Define and evolve ESW’s positioning and messaging across ICPs, industries, and use cases, translating complex ecommerce, logistics, and technology capabilities into clear, enterprise-ready narratives.
- Content development: Own the development of core product marketing content, including messaging frameworks, sales decks, solution narratives, and enablement assets that support solution-led selling.
- Revenue enablement: Partner with Sales on large, complex deals where positioning and narrative influence outcomes, and lead enablement focused on portfolio storytelling and objection handling to improve win rate and deal quality.
- Commercial outcomes: Ensure portfolio packaging and GTM execution support measurable commercial outcomes, including win rate, deal quality, and pipeline growth.
- Product roadmap alignment: Partner with Product leadership to influence and align the product roadmap with portfolio strategy and positioning priorities.
- AI and tooling: Apply AI and modern tooling to accelerate product marketing workflows, including content development, insight generation, and GTM execution.
- PMM strategy & team contribution: Partner with the Director of Product Marketing on priorities and sequencing across the roadmap and contribute to Product Marketing ways of working and best practice
- Strong product marketing experience, ideally within enterprise SaaS, ecommerce, or technology environments
- Proven ability to lead product launches, develop positioning, and support solution-based go-to-market strategies
- Experience structuring and packaging complex product portfolios into clear, compelling narratives
- Strength in storytelling, with the ability to simplify complexity and communicate value to enterprise buyers
- A balance of strategic thinking and hands-on execution
- Confidence working cross-functionally with Product, Sales, Growth, and Brand teams
- Experience supporting enterprise sales cycles and influencing deal outcomes through positioning and messaging
- Comfort presenting strategy, positioning, and GTM plans to senior stakeholders
- Analytical mindset, with a focus on commercial outcomes and measurable impact
- Curiosity and adaptability, with an interest in leveraging AI and new tools to evolve how product marketing operates
Our purpose is simple: to create moments that matter between people and the brands they cherish. We enable brands to expand their global reach, facilitating simple and seamless ecommerce experiences for consumers worldwide. Through our integration solutions, we deliver a complete international checkout experience, including local duties, taxes, fulfilment, delivery management, and global returns and payment processing capabilities. Guided by our values - Own It, Champion Simplicity, Win as One, and Debate then Commit - we strive to foster innovation, accountability, and teamwork, creating solutions that inspire trust and drive impactful results.
Why Join Us- Competitive salary and benefits: Your financial well being is important to us. Join ESW and experience the satisfaction of being rewarded for your hard work, dedication and commitment.
- Professional and personal development: Find your spark and leave your mark. We will ensure your talent is nurtured and cultivated for growth and success throughout your career with ESW.
- Hybrid Working: Our Hybrid Working Model empowers you to embrace the flexibility of hybrid working and enjoy the best of office and remote work.
- Diversity, Belonging & Inclusion: When we win, we win together. You'll be part of a culture that values every individual for who they are, fostering an environment where uniqueness is encouraged.
ESW is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at ESW are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.
If you require any reasonable accommodations or adjustments throughout the hiring process, please let us know. We are dedicated to ensuring equal access and opportunity for all candidates.
#LI-hybrid #LI-LK1
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