About the role
We are seeking a Senior Product Marketing Manager to drive the definition, development, and successful market deployment of next-generation GaN-based Application-Specific Standard Products (ASSPs), targeting high-growth secular trends in AI data center power, humanoid robotics, and automotive electrification.
This role combines strong cross-functional leadership, NPI ownership, and business accountability, with a clear mandate to translate application needs into differentiated product solutions and accelerate GaN adoption across strategic markets.
This is your new job
Own full product lifecycle from concept through production ramp, acting as DRI for strategic customer-driven NPI projects
Translate system and application requirements into differentiated product architectures and specifications
Lead structured product definition and execution (MRD → DOS → CRS), ensuring timelines, risks and quality are managed
Own and deliver business plans (revenue, volume, ASP, profitability), adapting strategy based on market feedback
Define and execute go-to-market strategies, including positioning, value propositions and application messaging
Drive design-in pipeline and conversion to design wins in close collaboration with regional teams and sales
Support product launches, marketing collateral and sales enablement with strong technical and application content
Act as a cross-functional leader, aligning R&D, applications, marketing and sales to remove roadblocks and accelerate execution
This is you
Advanced degree (or equivalent experience) in Electronics Engineering, Physics, or a relevant discipline
10+ years experience in product marketing or product line management, gained within the semiconductor industry
Proven track record of direct responsibility for customer-driven NPI projects
Proven ownership of business cases and product outcomes
Background in power, GaN, SiC or analog/mixed-signal markets
Strong track record of cross-functional leadership
Demonstrated delivery of design wins, revenue growth and market impact
This is your team
Join our growing global GaN team and help shape the future of power discretes. We are seeking talented individuals with deep technical expertise, an open mindset, and a drive to solve complex challenges and turn ideas into practical, scalable solutions.
Talent acquisition based on Nexperia vacancies is not appreciated. Nexperia job adverts are Nexperia copyright © material and the word Nexperia® is a registered trademark.
D&I Statement
As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested.
In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.
